Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the effects of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide unrivaled insight for our clients. Recognized by ESOMAR and IIR for the most innovative application of technology in market research, Sentient implicit research technology reveals consumer subconscious associations with brands, products, packaging and advertising, and is integrated with advanced choice based models of behavior, to better forecast market success. Sentient Prime¬ is our implicit research technology product that allows brands and market researchers to create implicit research studies in minutes through industry-standard interfaces, inline help and guidance, and an intuitive flow that accommodates both technologists and analysts alike. Sentient Prime¬ utilizes the most cutting-edge technology available to minimize setup time, maximize accessibility, engagement, data accuracy and scale potential. Sentient Decision Science has specific expertise in the following areas: The subconscious drivers of behavior. Quantifying the impact of emotion on choice. Consumer choice forecasting. Applied behavioral economics.