Forethought turns customer complexity into compelling clarity for management action, solving our first marketing challenge in 1993. Since then we have grown into an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumersÍ implicit, discrete emotions versus their rational drivers of brand choice. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables marketers to confidently impact their organisationÍs ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: ´ Brand ´ Advertising ´ Communications ´ Customer experience We provide insights, diagnostics and measurement for: ´ Strategy ´ Execution ´ Performance tracking Forethought offers exclusive access to the Prophecy¬ Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: ´ Prophecy Thoughts & Feelings¬ = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. ´ Prophecy ADvance = advertising testing with cost effective, rapid turnaround. ´ Prophecy Experiences = modelling and diagnostics for customer experience. ´ Prophecy Protect = modelling and diagnostics on drivers of defection. ´ Prophecy Tribes = machine-learning enhanced accuracy in segmentation.