Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's presiden...

Journalists covering the trial face a tricky balancing act: inform the public while keeping its participants out of harm’s way.

Consumers like getting messages, but they dislike being barraged with communications, Optimove reports.

Mr. Walsh won a Pulitzer Prize for investigative reporting in 1969 and later joined The New York Times, which eventually fired him.

We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for it...

Also: How the American Privacy Rights Act could end ad targeting, Walmart opens up access to its data trove, and more in this edition of Datacenter Weekly.

The move by Chick-fil-A comes as other brands have embraced putting employees in front of the camera.

The clever marketing tactic, which appears to have originated earlier this year in Brazil, is delighting TikTok users and generating millions of views for both big box retailers and small businesse...

The midnight drop of “The Tortured Poets Department” had some brands working into the wee hours of the morning. 

Weed lovers: sit back with your munchies and enjoy four hours and 20 minutes of stoner-friendly, star studded content this weekend. With the haze of 4/20 weekend looming in the air, cannabis enthus...

Michael Abramowitz, a former Washington Post journalist who is currently the president of the nonprofit Freedom House, is expected to start in the role this summer.

A series of AI-generated images promoting Alex Garland’s new dystopian flick, Civil War, has the internet up in arms, sparking fresh concerns about the technology’s role in entertainment and the ne...

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recogn...

Attendance soars 40% at the MMA-backed event, which featured X discussing brand safety and plenty of opportunities to network.

Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the...

Two BPA judges join in to discuss the latest trends in podcasting and advertising, and how to craft a winning entry at the most important awards in the UK podcast industry.

The campaign was created by Bartle Bogle Hegarty London.

This is a return engagement for the award-winning creative. He worked for the agency in Dubai and his native Brazil.

Challenges outside U.S. slow growth, but U.S. consumer sales remain strong, P&G says.

Lights, camera, action: on an exclusive tour and interview, Hartman guides The Drum’s LA reporter through the 80,000-square foot studio in Playa Vista, revealing its prolific production capabilitie...

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The p...

The work is Innocent’s first with Neverland.

The chief executive’s 2023 pay package rose 26 percent from the year before, while the company’s losses totaled $3 billion.

Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to s...

The experience was created by Red Consultancy and Seen Presents.

Plus, AI takes center stage at TED2024. First two versions of Llama 3 released Meta announced yesterday that it had released the first two iterations of its Llama 3 collection of open-source large ...

The three businesses will come together to create We Are Group.

Withers & Rogers LLP’s Laurie Bray shares her view on the trademark clash between Dr Martens and Temu. Who will win, the boot or the boot sale?  Dr Martens is suing one of the world’s fastest-g...

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the mid to long term.

Campaign by the7stars marks a new direction for the brand after handling creative in-house.