BETDAQ - Serious About Sport! Betdaq is a Ladbrokes PLC Group business. Founded in 2000 by Irish businessman and entrepreneur Dermot Desmond, Betdaq established itself as a leading player in the online sports betting market and was acquired by Ladbrokes in 2013. The Betdaq exchange offers customers the unique experience and excitement of sports betting on a peer to peer basis without the need for a bookmaker. Exchange betting offers unique functionality to customers such as the ability to lay bets as well as back, and to trade their bets as odds fluctuate in response to live sporting action. Serviced out of Dublin Ireland, Betdaq is the operational hub for the Ladbrokes Group exchange business also incorporating the Ladbrokes Exchange and B2B partnerships.