ADARA is the world's travel data co-op with a simple vision of growing the travel industry together. Share data, and get insights and knowledge in return. We call it The World's Travel Graph. It provides a unique, holistic understanding of patterns, trends and behavior, and weÍre adding to the bigger picture partner by partner. ItÍs a safe and secure way to share and analyze historical and real time data about more than 650 million monthly unique traveler profiles from more than 100 of the world's top travel brands. ADARA captures data on the move about people on the move for businesses on the move, and our data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveler Intelligence. Let's travel together! To learn more, visit www.ADARA.com