For Yokohama, tires are more than just round, black donuts; they’re the product of decades of research, world-class engineers, and some of the most cutting-edge technology found on the planet. In this interactive and entertaining app, you’ll learn how Yokohama’s tread patterns radically improve driving. You’ll understand why high-tech tread compounds lead to longer, more even tread wear and better traction. …Go ahead, take a peek inside a Yokohama tire to see the complex inner workings, discovering exactly what makes this premiere tire, a premiere tire—through it all, finding the perfect tire for your ride.

Your journey begins with your fingerprint; scan it to gain an all-access pass to Yokohama’s high-tech factory. Once inside, you can swipe through a wide variety of advanced tires designed for today’s vehicles, drivers and driving conditions. Tap on a tire you like to examine it from over 1,000 angles, taking an in-depth look at proprietary tread designs. The “i” button highlights exciting features of the tire and explains the superior benefits of each. The “Ø” button provides you direct access to our tire construction, next-generation compounds and fascinating tire trivia. There are also mini-movies that let you see your favorite tire in action!

Whether you’re an automotive enthusiast, or are simply thinking of buying a new set of Yokohama tires for your ride, you will really enjoy this app. Entertaining and informative: you’ll quickly know more about tires than anyone on your block…and, will never look at tires the same way again.