Yodel Mobile is an award winning full-service global mobile marketing agency. We have a team of mobile and app experts that have helped businesses achieve mobile marketing success since 2007. We work with clients from single territory start-ups to established, multi-territory, international brands such as The Economist Group, NBCUniversal, Photobox, Xendpay, mytaxi and Teletext Holidays. FIT TO MARKET PROGRAMME: Yodel MobileÍs unique programme ensures clients stand out in the crowded marketplace through optimisations that drive organic discoverability and improve retention of the most valuable users. This innovative organic growth optimisation strategy consists of activities across ASO, mCRM, Searchability, Analytics and more. APP BUSINESS SUPPORT: Most businesses focus purely on the product for launch. We go beyond this by providing early stage app business support for our clients. Our app success programme covers multiple modules relating to our clientÍs broader business requirements. Key elements include branding, positioning, tone of voice, forecasting, investor engagement support, monetisation, user journey and UX/UI mapping. Working closely with our clientÍs app team, we ensure a greater chance of app marketing success. MOBILE STRATEGY: Using gap analysis, research and multiple strategy processes, Yodel will help define the role of mobile and where a businessÍ focus should be. MOBILE ADVERTISING AND ACQUISITION: As key players in managing and optimising mobile ad campaigns, we have an unrivalled understanding of attribution tracking, data management and the acquisition channels, ensuring we use the most efficient UA solutions for the job.