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Wordstream
WordStream Inc. provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales for lower costs. WordStreamÍs software platform, WordStream Advisor, facilitates more effective campaigns by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook. The companyÍs managed services division also provides full-service pay-per-click (PPC) marketing management through a fully certified team of advertising experts. WordStream has been recognized for thought leadership in digital marketing through its blog and free learning resources including PPC University, and offers award-winning free tools, such as the AdWords Performance Grader, to assist marketers with campaign analysis and strategy. In a few short years WordStream has become an industry leader, serving thousands of clients worldwide _ and we are just getting started! Our award-winning software helps clients experience a phenomenal 65% increase sales and 9% drop in costs associated with those sales. Pay-Per-Click (PPC) Search Marketing/ Online Advertising is a $70 Billion+ industry and growing. Over 3 million businesses use Google PPC platform to advertise every day - and most of them need our help! WordStream offers a high energy, innovative work environment where individual contributions are valued and rewarded. Our new offices in the Prudential Mall are sleek and modern and offer collaborative space, standing desks, and all of the coffee you could ever drink. We are building a world class product and team, and we reward our team members with a great work environment, competitive pay, great benefits and path to career advancement.
Marketing and Advertising
200 - 500
Boston, MA, United States
About

WordStream Inc. provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales for lower costs. WordStreamÍs software platform, WordStream Advisor, facilitates more effective campaigns by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook. The companyÍs managed services division also provides full-service pay-per-click (PPC) marketing management through a fully certified team of advertising experts. WordStream has been recognized for thought leadership in digital marketing through its blog and free learning resources including PPC University, and offers award-winning free tools, such as the AdWords Performance Grader, to assist marketers with campaign analysis and strategy.

In a few short years WordStream has become an industry leader, serving thousands of clients worldwide _ and we are just getting started!

Our award-winning software helps clients experience a phenomenal 65% increase sales and 9% drop in costs associated with those sales.

Pay-Per-Click (PPC) Search Marketing/ Online Advertising is a $70 Billion+ industry and growing.

Over 3 million businesses use Google PPC platform to advertise every day - and most of them need our help!

WordStream offers a high energy, innovative work environment where individual contributions are valued and rewarded. Our new offices in the Prudential Mall are sleek and modern and offer collaborative space, standing desks, and all of the coffee you could ever drink. We are building a world class product and team, and we reward our team members with a great work environment, competitive pay, great benefits and path to career advancement.

Site Traffic
  • 32313 Global Rank
  • 17122
    United States
  • 3.34 M Estimated Visits
Traffic Sources
  • Search
    79.74%
  • Direct
    17.36%
  • Referrals
    1.49%
  • Mail
    0.72%
  • Social
    0.67%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 3,353
1,475,511
Links In Count 12,041
190
India Rank 895
689
India Page Views 36.7%
1.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Surfing
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.33 Avg. Rating
  • 10 Total reviews
  • App Url: https://itunes.apple.com/app/wordstream/id1023738547
  • App Support: http://www.wordstream.com
  • Genre: Education
  • Bundle ID: com.wordstream.WordStream
  • App Size: 8.2 M
  • Version: 1.0.1
  • Release Date: August 22nd, 2015
  • Update Date: April 17th, 2020

Description:

Want to learn AdWords fast? For FREE? On your PHONE?!

Then get the PPC University app, from the experts at WordStream!

PPC U is a complete AdWords learning center, with PPC tips and tutorials for paid search marketers at every level of experience, from total AdWords beginners asking questions like “What is pay-per-click advertising?” and “How does AdWords work?” to more advanced advertisers who want to level up their knowledge and get even better results. And it’s all available free and at your fingertips, so you can learn PPC anytime, anywhere.

PPC University is the fastest and easiest way to get up to speed on Google AdWords basics or improve your AdWords skills for better performance and higher ROI. The app, created by trusted AdWords experts including WordStream founder Larry Kim, is organized into three courses:
• PPC 101: In this course, you'll learn the answer to basic questions like "What is PPC?" and "What are keywords?" You'll also learn how to set up an AdWords account, including all the key elements of an AdWords account from keywords to ad groups to campaign structure, and the primary metrics you'll need to track, such as cost per click and Quality Score.
• PPC 102: Once you know the basic concepts, you can move on to learning AdWords tips and best practices that help you make the most of your budget. PPC 102 includes lessons on keyword research, landing page optimization, bid management, ad text optimization, and other AdWords optimization techniques you need to know.
• Advanced AdWords Strategies: In the final course of PPC University, you'll learn more advanced search engine marketing strategies such as retargeting, geotargeting, and mobile PPC. By the time you're done, you’ll be an AdWords expert!

Full details on what’s included in the app are below:

PPC 101: Getting Started with PPC
• What is PPC?
• Terms to Know:
o Keyword
o Ad Group
o Text Ad
o Click-Through Rate
o Quality Score
o Cost per Click (CPC)
o Cost per Action (CPA)
o Conversion Rate Optimization (CRO)
• How to Set Up an AdWords Account
• 6 Steps to a Brilliant PPC Account Structure

PPC 102: PPC Campaign Management & Best Practices
• PPC Keyword Research
• Negative Keywords
• Keyword Match Types
• Long-Tail Keywords
• Ad Text Optimization
• Ad Extensions
• Bid Management & Optimization
• Landing Page Optimization
• A/B Testing
• Conversion Tracking
• Managing Your PPC Budget
• AdWords Analysis: Benchmarking & Troubleshooting

Advanced PPC: Going Beyond the Basics
• Remarketing
• Dynamic Keyword Insertion
• AdWords Mobile PPC
• Call Tracking
• Geotargeting & Local PPC
• Ad Scheduling (Dayparting)
• PPC for Lead Generation
• PPC for B2B Companies

Tools & Resources
• Ask the Experts Videos: This video series addresses frequently asked questions about AdWords management.
• Webinars: We offer regular webinars on a range of topics to help you get more from search marketing.
• E-Books: Explore our library of free guides, e-books and white papers to learn more about AdWords and other online marketing topics.

Sort by

gap chen

Jan 11, 2017

Great

Personally, I think this is great😁

Nov 12, 2015

Great app!

Very clean design, easy to use. And the content is great. If you want to learn about PPC, this is very helpful

Oct 08, 2015

App Crash

The app crashes every time I click on something and throw me out.

Oct 06, 2015

Doesn't work

I get nothing but white screen when I click through on the latest version

Aug 25, 2015

AdWords Learner Here!

Awesome resource for finding answers to questions that Google just can't seem to answer for me...like Quality Score impact on CPC. Love it!

Aug 24, 2015

Great for PPC novices

A quick way to learn PPC basics
Show More
Core Data
Use Core Data to save your application’s permanent data for offline use, to cache temporary data, and to add undo functionality to your app on a single device. Through Core Data’s Data Model editor, you define your data’s types and relationships, and generate respective class definitions. Core Data can then manage object instances at runtime to provide the following features.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
WebKit
WebKit provides a set of classes to display web content in windows, and implements browser features such as following links when clicked by the user, managing a back-forward list, and managing a history of pages recently visited.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.96%
  • Standard
    98.56%
  • Direct
    0.48%
Ads Seen Recently
208
Latest Publishers
Publisher Ranking
Longest Running Ad
Wordstream
Device
Mobile
Dimensions
none
Dates Active
Feb 22, 2019 to Nov 24, 2019
Wordstream
Device
Mobile
Dimensions
other
Dates Active
Jan 03, 2019 to Dec 02, 2019
Wordstream
Device
Mobile
Dimensions
other
Dates Active
Aug 07, 2019 to Dec 02, 2019
Wordstream
Device
Mobile
Dimensions
other
Dates Active
Jan 02, 2019 to Dec 12, 2019
Wordstream
Device
Mobile
Dimensions
300x250
Dates Active
Jan 09, 2019 to Sep 04, 2019
Wordstream
Device
Mobile
Dimensions
other
Dates Active
Aug 07, 2019 to Nov 20, 2019
Wordstream
Device
Mobile
Dimensions
other
Dates Active
Feb 25, 2019 to Nov 19, 2019
Wordstream
Device
Desktop
Dimensions
other
Dates Active
Dec 11, 2019 to Dec 11, 2019
Wordstream
Device
Desktop
Dimensions
other
Dates Active
Feb 26, 2019 to Aug 19, 2019
Wordstream
Wordstream
Wordstream
Wordstream receives up to 4M pageviews per day.

They are headquartered at Boston, MA, United States, and have 4 advertising & marketing contacts listed on Kochava. Wordstream works with Advertising technology companies such as BounceX, DoubleClick.Net, Bizo, Google Adsense, AdRoll, Facebook Exchange FBX, Twitter Ads, Google Remarketing, AppNexus Segment Pixel, IponWeb BidSwitch, Facebook Custom Audiences, Yahoo Small Business, Neustar AdAdvisor, Aggregate Knowledge, Dstillery, Tapad, Openads/OpenX, Resonate Insights, Drawbridge, LinkedIn Ads, Microsoft Advertising.
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Recent Wordstream Blog Posts
Last Updated 5/8/24
Wordstream receives up to 4M pageviews per day.

They are headquartered at Boston, MA, United States, and have 4 advertising & marketing contacts listed on Kochava. Wordstream works with Advertising technology companies such as BounceX, DoubleClick.Net, Bizo, Google Adsense, AdRoll, Facebook Exchange FBX, Twitter Ads, Google Remarketing, AppNexus Segment Pixel, IponWeb BidSwitch, Facebook Custom Audiences, Yahoo Small Business, Neustar AdAdvisor, Aggregate Knowledge, Dstillery, Tapad, Openads/OpenX, Resonate Insights, Drawbridge, LinkedIn Ads, Microsoft Advertising.