VP Records, based in Jamaica, NY, is a pioneering force in the reggae music industry. From roots & culture to soca and dancehall, VP is the only record label that represents the full spectrum of Caribbean music. For the past 25 years, VP has stayed true to the grassroots from whence it came, always serving its core audience first, moving swiftly to keep up with the sounds of the street. At the same time, with the international success of artists like Sean Paul, Wayne Wonder, Elephant Man, and Tanto Metro & Devonte, amongst others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience as worldwide demand dancehall reggae rises to new heights._ Releasing an average of 60 reggae and soca albums per year, VP has become known for carrying the hottest artists and the most current compilations. By staying true to their roots, VP Records has become a crucial link between reggae music and culture and an ever-growing market of reggae enthusiasts around the world