LOOMIS STANDS FOR CHALLENGER BRANDS. If youÕre in second place, third place, seventh placeÑodds are youÕre being vastly outspent by the big dog sitting in first. But that doesnÕt mean you canÕt compete. Challengers just need to think differently. LOOMIS specializes in helping Challenger Brands find their strengths and turn them into authentic marketplace advantages. Competitors may outspend us, but theyÕll never outthink or outwork us. Challengers donÕt win by copying competitors. We help them invent new communications strategies tailored to each clientÕs unique market perspective, and then we deliver work that moves customers and drives transactions. Our singular focus: To help challenger brands take a bite out of the competition. A big bite. As a challenger brand agency, our collective mindset is oriented around the following principles: 1. We start with the business problems and build communications strategies to address themÑchallengers focus on the right business questions first. 2. We challenge conventional thinking in service of superior performanceÑchallengers donÕt chase competitors. 3. We get big work out of modest budgetsÑthe challenger mantra, ÒOutthink the competition, donÕt outspend them.Ó 4. We maintain vigilant focus on executionÑchallengers canÕt afford mistakes. 5. We generate significant measurable incremental media valueÑchallengers need to make their budgets go further. 6. We always ask Òwhy,Ó and when we find out, we ask againÑchallengers embrace Òintelligent naivetyÓ to identify new ways to win. LOOMIS. The Voice of the Underdog.ª