Stratagem Media Pvt Ltd (SMPL), is the first independent media specialist company in India, founded in mid 1991, by Mr. Sundeep Nagpal. Just prior to that, through the late eighties, Mr. Nagpal handled the media responsibilities of reputed multi-national and domestic brands. The concept of an independent media specialist company materialized in the form of Stratagem Media Pvt Ltd from this initial experience. Stratagem MediaÍs business extends from media planning and media buying to media consultancy. Hence, Stratagem Media primarily serves the interests of two types of clients. Advertisers _ with media planning and media buying (media negotiations and media releases) Media Houses _ with an entire gamut of services that are designed to enhance media sales.