Sri Aurobindo Centre for Arts & Communication (SACAC), a unit of Sri Aurobindo Society formerly known as Sri Aurobindo Institute of Mass Communication (SAIMC),is an autonomous non-profit institution for creative learning in arts and communication.It is a unit of Sri Aurobindo Society, Puducherry and offers professional courses in the fields of Journalism, Advertising, Public Relations, Television Production, Film Production, and Creative Photography. SACAC lays emphasis on a holistic, individual growth for a deeper understanding of creative expressions in media and communication.