Smart is a fully transparent ad monetization platform built for premium publishers to serve demanding buyers. Our unique holistic and flexible approach gives full control back to publishers by driving performance and value of their loyal audience. Demand and data agnostic, Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. With 11 offices and 220 employees worldwide, Smart leads the charge in building a quality global ecosystem. Working directly with 1,000 publishers and ad networks, Smart delivers ads to 50,000 sites and apps, including TracFone, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.