ROSSETTI is an architectural design and planning firm with a global focus on sports and entertainment, and a community design focus in Detroit. DESIGNING EXPERIENCES. GENERATING VALUE. These are the two critical elements that form our core focus, as well as our promise to our clients. This requires a strategic approach to architectural design and planning. ItÍs an approach that ROSSETTI has developed through 45 years of practice combined with research + development into how people experience environments. It also creates value for our clients through measurable impact on their businesses. DESIGN APPROACH We begin with partnership. Together with our client, we discover their vision through immersive workshops. Research and experimentation is merged with understanding and defining the experience based on the vision. Our design inspiration is generated from a blend of artistic and contextual ideas. We feel, live and imagine the experience before it's manifested. The design story evolves through collaboration into concept narratives. We believe our client's strategic needs are equally important to the design. As a team, we use our Return on DesignTM approach to dare to go beyond the functional and aesthetic to ultimately deliver value.