Red Bull Records is a full-service independent record label dedicated to long-term artist development with a global perspective. Cutting edge A&R, progressive marketing and innovative ideas drive the labelÍs promotional efforts. The label boasts a unique roster of artists including AWOLNATION, Beartooth, Blitz Kids, Five Knives, HeavenÍs Basement, Itch, New Beat Fund and Twin Atlantic and takes pride in promoting musical diversity across a wide range of genres. With offices in Los Angeles, New York City and London, the label is a subsidiary company of energy drink giant Red Bull, and was established in 2007 through the vision of founder Dietrich Mateschitz.