Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage. It is currently the largest wholly South-African-owned outdoor advertising media specialist, with over 15 000 advertising panels across the country. It offers national outdoor exposure across a mix of media types, including high-end digital signs, airport advertising, freeway and suburban spectaculars, and street furniture. With the recent inclusion of the ComutaNet business our portfolio has burgeoned to include transit media, rank branding and Rank TV. Primedia Outdoor provides flexible coverage of the entire LSM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape.