In 1921, J.A. ñRedî Moss, Sr. opened his first dealership in Blythe, California. Little did he know that his small dealership would be the genesis of an automotive legacy spanning four generations of hard working, dedicated professionals who personify the American dream. Moving the business to Riverside in 1938, Red opened Moss Motors Dodge. Soon after, his son J.A. ñAdeî Moss Jr. joined the ranks and, together, they were instrumental in opening the nationÍs first auto center in 1965, called, ñThe Riverside Auto Centerî. Red instilled enthusiasm for the car business in Ade who then passed it on to his sons J.A. ñJayî Moss, III and Glenn Moss, Sr. Ade retired in 1989 while Jay and Glenn built upon the existing business with the addition of Moss Bros. Dodge in San Bernardino in 1987 and Moss Bros. Ford in Colton during the summer of 2001. This business growth continued in January of 2006 when Moss Bros. moved into the Moreno Valley Auto Mall with the addition of Moss Bros. Chrysler Jeep Dodge, Moss Bros. Honda, and Moss Bros. Toyota. Today, the Moss Family of dealerships successfully operates all of their stores at an elite level of service such as the awarded Dodge ñ5 Starî. But itÍs not surprising at Moss, where our motto is ñƒto not only meet, but exceed customer expectations.î In other words, ñAt Moss, YouÍre the Boss!î