Recently launched as the 5th agency within GroupM, MVM has offices in LA and NY. Our Brand Identity is to be scrappy, nimble, intellectual, persuasive, relentless and focused. Together with our clients, we study the meaning of human connectivity, the psychology of when, why and how we buy to fuel growth. MVMÕs ambition is to intensify the connection between brand media strategies and business objectives. Endeavor to bring media measurement closer to business measurement to reduce waste and increase ROI. MVM attracts those who want to learn, grow and change old habits. Those who want to lead a [re]evolution against yesterdayÕs approaches to communications. We are not simply in the media planning and buying business, we are in the consumer creation business. Our ambition is to ground and discover the possibilities in connecting consumers with one another and the brands they love where others might just see big data. Real value-driven marketing is delivered through the new social imperative of person to person to brand connections. We build personalization at scale with insights and tools to create and amplify conversations, consumption and creativity. Data is the new battleground and it provides a new competitive advantage when harnessed and shaped by a framework. Our work does not start and stop with data and never will because going beyond the data" means we exist to extract insights that open new ways of creating connections with the goal of a more intelligent and nimble future for our clients, our employees and the industry."