Mediasmart is a start-up focused on optimizing the media buying process for mobile advertising campaigns. mediasmart offers both a personalized service and a unique technology based on programmatic media buying (RTB and programmatic direct), which makes buying decisions considering post-click events with a tangible value for advertisers: qualified visits, video views, calls, online registrations, visits to a physical store, app installs, etcÉ In addition to the advantage of optimizing media buying based on results, bsmart can target campaigns to specific audiences, and segment based on mobile specific variables, such as the user«s location, the device and the type of connection the user is using to see the ad. The company has offices in Madrid and London, but thanks to the scalability of its proprietary platform, which most clients used on a self-serve mode, it successfully runs mostly international campaigns.