Mav Farm is an interactive mobile camera and commerce company that offers action and outdoor sport enthusiasts a shoppable video-sharing networked commerce platform. Mav Farm users (Farmers) can: livestream, record, edit and share; follow their favorite athletes and brands; and, purchase apparel, gear and travel through interactive shoppable video. Brands can permit their products to be shoppable through any video in the Mav Farm network. Retailers can sell their inventory through the Mav Farm network, bringing a mobile presence and more in-store customers. Publishers can feature their content for brand awareness.