Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brainª software intelligently monitors performance while your campaign is live, identifying opportunities for mid-course adjustments of your media mix and creative rotation ensuring you reach the right person at the right time, with the right media, and at the right price. Marketing Evolution is recognized by Forrester as a Leader"_ designation in the most recent Forrester Waveª: Marketing Measurement and Optimization Solutions, Q4 2016. In this report, Forrester specifically calls out Marketing Evolution for its Òunified methodology, strategic services, and ability to optimize campaigns by placement, creative, and customer segment.Ó"