HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings¬. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI's European Region, headquartered in Oslo, Norway, consists of national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, has chapters in Singapore, Hong Kong/Macau, and Shanghai; HSMAI Global also includes a UAE chapter. For more information on HSMAI or becoming a member, contact the Hospitality Sales & Marketing Association International, at (703) 506-3280; email info@hsmai.org, or visit the website at www.hsmai.org.