A leader in the luxury industry for over 90 years, Fendi began its legendary story in 1925, when Edoardo Fendi and Adele Casagrande opened a leather and fur atelier in the historic center of Rome. Nearly a century later, the innovative craftsmanship and creativity that has always distinguished Fendi lives on. Constantly inspired by the magic of Rome, the House of Fendi has thrived on its enviable heritage becoming a unique and coveted icon of luxury. Over the years, the Fendi legacy has reached new levels of expansion and success thanks to the bold stylistic vision of the five Fendi sisters, followed by the creative genius of Karl Lagerfeld and Silvia Venturini Fendi, who revolutionized and reinterpreted FendiÍs excellence. From the iconic Baguette and Peekaboo bags, to the avant-garde ready-to-wear collections and outstanding furs, FendiÍs collections embody a daring creativity that have crowned the Maison as a true and refined symbol of glamour, expertise and experimentation. Part of the LVMH Group since 2001, Fendi is now active in all creative worlds and continues its longstanding relationship with the world of cinema and art and design, which have deeply impacted its history. Fueled by an ambitious retail plan of new openings, Fendi currently boasts 200 stores worldwide with future plans to expand in all markets.