CRAFT | Media/Digital is a marketing, advertising, and advocacy agency that creates innovative communications strategies to incite action. Traditional agencies in the public affairs space were failing to deliver. A siloed approach to media was crumbling in the wake of the digital revolution. CRAFT needed to deliver messages and creative in a way that wasnÕt siloed and wasnÕt defined by the channel, but integrated and optimized for people where they consume information Ñ whether on television, online, mobile, or print media. We understood the value of the changing behavior of voters, influencers, opinion makers, decision makers, and how they were consuming information. Our vision for bringing together ÒCRAFTÓ and ÒCRAFTersÓ within the communications space was the model of the future. We were determined to build that model and we were the first on the ideological right to offer services to candidates, firms, associations, and corporations É agnostic to channel, emboldening effectivenessÉ Wherever the consumer is, we can reach them with the CRAFT integrated model, and inspire them to take action.