Comcast Spotlight is the ad sales division of Comcast and we provide video solutions to local, regional and national businesses through television and digital advertising.
We provide TV, digital and multi-screen advertising opportunities across multiple platforms (cable TV, satellite, telco, digital, mobile) and can target customers geographically and demographically to more efficiently and effectively reach and engage with specific audience segments.
Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service.
By partnering with other cable companies and television providers (satellite/telephone) in many markets to form interconnects, we make buying local advertising easier. Advertisers can now reach most ñpay TVî homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets.
With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets.
We work with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiserÍs goals.
Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.
To learn more about out cable television and digital advertising solutions, please visit www.comcastspotlight.com
- Company Name:Comcast Spotlight
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Headquarters: (View Map)New York, NY, United States
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Marketing and Advertising
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1,000 - 5,000 employees
- 998157 Global Rank
- 185855 United States
- 14.6 K Estimated Visits
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Search55.50%
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Direct36.50%
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Display4.52%
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Social2.25%
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Referrals1.22%
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Mail0.00%
- United States 76.4%
- Polytechnics and Institutes
- 10 SDKs
- 3.33 Avg. Rating
- 3 Total reviews
- App Url: https://itunes.apple.com/app/comcast-spotlight/id486990234
- App Support: http://www.comcastspotlight.com/stefForm/stefanie.htm
- Genre: Business
- Bundle ID: com.spotlight.comcast
- App Size: 1.6 M
- Version: 6.2.2
- Release Date: December 11th, 2011
- Update Date: April 7th, 2017
Description:
Welcome to the latest version of Comcast Spotlight’s app. The app has new tools and features that can show you how our TV & digital advertising solutions can help you reach your target consumers.
Tour Multi-Screen Products:
Discover how Comcast Spotlight’s multi-screen solutions integrate television and digital, allowing you to reach consumers in a more engaging and impactful way. Check out this section to learn more about our advertising solutions, including Telescoping, Request for Information, Guide, Remind Record and our video offerings, Pre-Roll and In-Banner Video, and see how actual advertisers customized these powerful tools to engage with viewers, generate leads, drive sales and traffic for their businesses.
Find Networks:
From general entertainment to music, sports and news, Comcast Spotlight has more than 50 demographically targeted networks that advertisers can use to connect with customers. We created this great tool to show you what TV & online networks will help you reach your target demographic and during what times of the day.
Improve Your Media Plan:
This section teaches local businesses and media buyers how media plans can be optimized to meet their objectives and gives them the option to see how budget increases can have an even greater impact.
Reach Sports Fans:
Comcast Spotlight delivers every major sport across our cable networks, giving advertisers multiple ways to reach sports fans. With more games, more teams and more live sports action than any other media outlet, we provide the resources businesses need to make strategic and profitable marketing decisions. Check out this section to learn what your target audience is watching and the wide range of programming and networks available to help you reach them.
See our Success:
With the increase in audience fragmentation, it’s important to reach customers wherever they consume media. This section highlights the success of our multi-screen clients and shows how local businesses benefited from successful multi-screen campaigns.
Discover our Markets:
Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets. We have presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. Use this section to learn about our markets and I+, which gives advertisers even greater reach through our satellite and telco affiliates.
Advanced Media Solutions:
Check out this section to learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast’s media assets – TV, digital, video on demand and mobile/tablet platforms.
Videos:
Check out the Video Library and Take Five sections for other great takeaways and learn more about trends impacting our industry.
Connect with Us:
Keep up with the latest conversations on advertising news and trends around the web by following us on Twitter, LinkedIn, Facebook, Google+, YouTube and our blog, In Focus.
Saved Items:
As you navigate around the app, look for the red stars to save products and networks for later. You can access this list under your saved items and even send it to an account executive to learn more.
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