Our beginnings were humble. Nearly 40 years ago, a group of family ranchers determined to create a brand of beef where every cut was incredibly juicy, exceptionally tender and full of flavor. We started by choosing Angus cattle, known for producing superior beef, but that alone wasnÕt going to satisfy us. We put in place 10 exacting standards that every cut of beef must meet. The result is the Certified Angus Beef ¨ brand: Angus beef of unrivaled flavor, juiciness and tenderness. The worldÕs first premium brand of beef is also the best Angus beef ever made. We still believe the best way to meet our standards is through dedicated family ranchers who are passionate about raising great-tasting beef. Because the best meals are made with the very best beef: the Certified Angus Beef ¨ brand. From our family ranchers to your family table.ª