marketing | for all things building C Squared is a full-service advertising, marketing, and public relations agency devoted exclusively to the kitchen, bath, building, and architecture industries. Founders Brenda Collons and Heather Crunchie bring more than 20 years each of industry insight and marketing experience to the building products category. And we have fun doing it. Our firm's collective and diverse expertise across building products marketing, advertising, PR, trade shows, and editorial provides a broad menu of strategies from which to create and execute highly customized long-term marketing plans tailored to the unique needs of each client. Among our specialties and experience: ´ strategic plan development ´ media planning & negotiation ´ creative development ´ brand identity ´ public relations ´ social media ´ market research ´ trade show marketing ´ exhibit design & fabrication management ´ educational marketing (webinars, CEUs, white papers, videos) ´ lead management systems ´ custom publishing ´ distributor/dealer support