The Binda Company was founded in 1906 by Innocente Binda. Today Simone and Marcello Binda are CEO of the Binda Group. For over 100 years watches have represented the company's core business, together with jewellery and accessories. Currently Binda Italia owns, produces and distributes watches and jewelry that appeal to a diverse audience, attentive to the latest trends, but also demanding and looking for products of high quality. Binda has excellent skills acquired in the course of its long history and characteristics that ensure the oversight of the most interesting market segments. The large proposal of products addressed to the consumer is composed by appealing and contemporary collections at an affordable price, fashion and trendy models. Proposal is also enriched by watches with a recognizable and completely new design, more classic products with high technical and quality content, also Swiss Made, that are placed in a higher price range. The CompanyÍs brands are: BREIL CHRONOTECH HIP HOP WYLER VETTA Since 1997, Binda Italia is also the exclusive distributor on the Italian territory of Lorus and Seiko brands.