A company represents a ñculture.î At the Alliance Group it is the coming together of people around a common set of values, beliefs, and purpose. ItÍs more than products and services, or features and benefits. It is about sharing a common cause. It is about our customers achieving peace of mind. The Problem: 60% of the bankruptcies in the U.S. are directly tied to the uncovered medical expenses that follow a critical illness such as heart attack, stroke, and cancer. 80% of those bankrupted patients were covered with health insurance. As the rates of critical illnesses and the costs for treatment continue to rise, more financial protection is needed for todayÍs American families to safeguard against financial disaster. The Solution: Alliance GroupÍs Living Benefits allow the policyholder to accelerate much-needed money from their life insurance policyÍs death benefit in the case of a critical, chronic, or terminal Illness. This feature allows them to bridge the gap that health insurance does not cover, and protects them from the epidemic of medical bankruptcy that has become so commonplace in America today. Our Mission: To eradicate the epidemic of medical bankruptcy by empowering our clients through education. Many clients have a false sense of security regarding what their health insurance will cover in the case of an illness; others donÍt know that Living Benefits exist to help them bridge that gap! At Alliance Group, we aim to inform and educate America about these unforeseen risks and how they can be mitigated, one client at a time.