AKA is the international arts and entertainment agency. Founded in 1995 in London, the AKA group now employs over 400 people across three continents. As one of the largest media buyers in the Australian entertainment industry we develop and deliver campaigns that maximise ticket sales and brand awareness. AKA deliver worldÍs best practice service in research & strategy; media planning; creative services; digital content and brand promotions. With access to analytics from a global network, AKA provides ongoing consumer insights to drive commercial strategy . The companyÍs expertise spans theatre, film, music, cultural festivals, museums, galleries and major events with recent Australian clients including Les Miserables, Matilda the Musical, Fiddler on the Roof, White Night Melbourne, Bell Shakespeare, The Lion King, Strictly Ballroom, King Kong, and Mary Poppins.