WordStream is a SaaS company and the preeminent thought leader in the world of Pay-Per-Click (PPC) marketing. We develop online advertising software and provide managed services to help small businesses and agencies grow through paid search and paid social.
Founded in 2007, WordStream has evolved from a simple keyword tool into the premier solution for businesses using Google Ads, Facebook Advertising, or Bing Ads. Our cloud-based software is constantly evolving to meet the changing needs of our customers, and the results speak for themselves: more web traffic, higher-quality leads, and increased profits, every day.
Search and Social Media Marketing is a $70 billion industry, with more than 10 million businesses currently advertising on AdWords, Facebook, or Bing.
In a few short years WordStream has become an industry leader, serving thousands of clients worldwide – and we are just getting started!
Our award-winning software helps clients experience a phenomenal 65% increase in sales and 9% drop in costs associated with those sales.
We offer a high-energy, innovative work environment where individual contributions are valued and rewarded. Our new offices, located in the Prudential Mall, are sleek and modern; our open workspace lends itself to cross-departmental collaboration and industry-shaping innovation.
WordStream is building a world-class product and an enviable workplace culture. We reward our team members with a positive environment, competitive pay, great benefits, and ample opportunities for career advancement.
- Company Name:WordStream
(View Trends)
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Headquarters: (View Map)Boston, MA, United States
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200 - 500 employees
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Native, Social
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Ad Technology Provider
- Headline:Online Advertising Made Easy
- Self / Managed Service:Managed Service
- Key DifferentiatorWordStream brings the power of online advertising to organizations of all sizes. We help business owners, marketers, and agencies all over the world use paid search and social to turn clicks into paying customers.
- 32313 Global Rank
- 17122 United States
- 3.34 M Estimated Visits
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Search79.74%
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Direct17.36%
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Referrals1.49%
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Mail0.72%
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Social0.67%
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Display0.02%
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28.89%
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11.07%
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6.21%
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3.79%
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3.48%
- India 49.3%
- United States 7.7%
- Pakistan 5.2%
- South Africa 2.4%
- Egypt 2.2%
- Atlanta
- 0 SDKs
- App Url: https://itunes.apple.com/app/wordstream/id1115091923
- App Support: http://www.wordstream.com/google-adwords
- Genre: Reference
- Bundle ID: com.ElearningadwordswithGoogleexperts.appguidepro
- App Size: 10.3 M
- Version: 1.0
- Release Date: May 21st, 2016
- Update Date: May 21st, 2016
Description:
Google AdWords is Google’s pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.
Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.
The prevalence of your advertisements appearing depends on which keywords and match types you select. WordStream offers a number of free keyword tools that can assist in your PPC keyword research, as well as informative, free white papers on topics such as AdWords match types.
While a number of factors determine a successful Google AdWords campaign, much can be achieved by focusing on:
Relevance - Crafting relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text.
Quality Score - Google’s rating of the quality and relevance of your keywords and PPC campaigns.
Relevance & Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to show on what pages through-out the Google display networks
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They are headquartered at Boston, MA, United States, and have advertising & marketing contacts listed on Kochava.
WordStream works with Advertising technology companies such as BounceX, DoubleClick.Net, Bizo, Google Adsense, AdRoll, Facebook Exchange FBX, Twitter Ads, Google Remarketing, AppNexus Segment Pixel, IponWeb BidSwitch, Facebook Custom Audiences, Yahoo Small Business, Neustar AdAdvisor, Aggregate Knowledge, Dstillery, Tapad, Openads/OpenX, Resonate Insights, Drawbridge, LinkedIn Ads, Microsoft Advertising.
