About

theSkimm is a company that makes it easier to live smarter. Co-founded by Carly Zakin and Danielle Weisberg from their couch in 2012, theSkimm is reimagining the idea of morning television and changing the way female millennials receive news and information. Its inaugural product -- The Daily Skimm -- is the fastest growing email newsletter on the market, with an engaged community of more than 6 million active subscribers and an industry-crushing open rate. theSkimm's suite of products has grown with the launch of theSkimm for iPhone, which debuted as #1 in news and #9 overall in the Apple App Store. theSkimm continues its integration into new routines for its target demographic, and recently announced the launch of Skimm Studios, marking its upcoming expansion into video.

Capabilities
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Digital Audio, Desktop Display, Email, Mobile Display, Social, Desktop Video
  • Mobile App Publisher
  • Headline:
    theSkimm makes it easier to live smarter
  • Industries
    Education, Entertainment, Technology
  • Key Differentiator
    theSkimm is a membership company. We make it easier to live a smarter life by integrating in the routines of our target audience -- female millennials. We started as a newsletter, The Daily Skimm, breaking down the most important news you need to know to start your day. We launched theSkimm App, a subscription product that integrates future events in culture, politics, tech, and more by integrating directly into your calendar. We've expanded into video and audio breaking down key topics, bringing you interviews with the people you need to know, and making you smarter throughout your day on everything from tax policies to how to fold a fitted sheet. All delivered through the routines that make up your life. theSkimm was founded in 2012 by two former news producers who launched it from their couch. You can find theSkimm on Facebook, Youtube, Instagram, the App Store and in your email.
Site Traffic
  • 69222 Global Rank
  • 14224
    United States
  • 1.14 M Estimated Visits
Traffic Sources
  • Direct
    55.41%
  • Mail
    30.67%
  • Search
    10.62%
  • Social
    1.61%
  • Referrals
    1.50%
  • Display
    0.20%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 35,596
1,062
United States Rank 7,064
609
United States Page Views 92.8%
15.0%
Top Countries
Top Search Keywords
  • Norfolk
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/theskimm-1/id1150126308
  • App Support: http://theskimm.com
  • Genre: News
  • Bundle ID: com.theskimm.theSkimm-Stickers
  • App Size: 4.34 M
  • Version: 1.2
  • Release Date: September 12th, 2016
  • Update Date: December 8th, 2016

Description:

theSkimm makes it easier to be smarter. Now, we're making it easier to text smarter. Our new stickers will make your friends respond with the tears of joy emoji. With stickers for terms like HBIC and NARP, this will make sure you have the perfect response. Text game, handled.

PS: want more from theSkimm? Download theSkimm app from the App Store.

theSkimm advertising reaches 1.14M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico. Pricing models they offer are on channels such as DigitalAudio, Display, Email, Mobile, Social, Video Advertising on theSkimm will allow you to reach consumers in industries or verticals such as Technology, Entertainment, Education.

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.

theSkimm works with Advertising technology companies such as Twitter Ads, DoubleClick.Net, Facebook Custom Audiences, LiveIntent, Nanigans, AppNexus, Yahoo Small Business, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Amazon Ad System, Amazon Associates, Criteo OneTag, Criteo, ContextWeb, Google Remarketing, eXelate, Teads, Openads/OpenX, Burst Media, AppNexus Segment Pixel, Index Exchange, Improve Digital, Advertising.com, IponWeb BidSwitch, Drawbridge, Bizo, LinkedIn Ads, Snap Pixel, SkimLinks, Tapad, The Trade Desk, StickyAds TV, Falk Realtime, DemDex, BlueKai, BlueKai DMP, Turn, Outbrain, Google Publisher Tag, Google AdSense Integrator, Amazon Native Shopping Ads, ExactTarget, Taboola, Google Adsense, StackAdapt, comScore Activation, Outbrain Pixel, Trackonomics, StackAdapt Retageting.