About

The Wrap News Inc., founded by award-winning journalist Sharon Waxman in 2009, has established itself as the leading news organization covering the business of entertainment and media. As a multi-platform media company, The Wrap News Inc. is comprised ofTheWrap.com, the award-winning, industry-leading outlet for high-profile newsbreaks, investigative stories and authoritative analysis; ItsontheGrid.com, the most current, relevant film development database; ThePowerGrid, an algorithmic, data-driven ranking system for every person, project and company in the film business; and TheGrill, an executive leadership conference centered on the convergence of entertainment, media and technology.. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.

TheWrap was named the best online news site for 2009 at the National Entertainment Journalism Awards by the Los Angeles Press Club, along with several other awards for investigative reporting, criticism and feature writing. TheWrap was named one of the "100 Most Important Online Publishers" in 2010 by OMMA, the magazine of online media, marketing and advertising.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Native, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Tech news
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 12225 Global Rank
  • 3144
    United States
  • 7.55 M Estimated Visits
Traffic Sources
  • Search
    59.73%
  • Referrals
    16.48%
  • Social
    11.90%
  • Direct
    11.37%
  • Mail
    0.40%
  • Display
    0.13%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 5,782
221
United States Rank 1,294
311
United States Page Views 69.9%
4.0%
Top Countries
Top Search Keywords
  • Greater Boston
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 0 Total reviews
  • App Url: https://itunes.apple.com/app/thewrap/id911903716
  • App Support: http://www.thewrap.com/contact/
  • Genre: News
  • Bundle ID: com.thewrapnewsinc.thewrap
  • App Size: 28.9 M
  • Version: 1.0.1
  • Release Date: September 30th, 2014
  • Update Date: October 7th, 2014

Description:

Independent, fresh, thought-provoking, TheWrap.com is the fastest-growing, most-influential media organization covering the business of entertainment. The most important people in media and entertainment read TheWrap first. We bridge the gap between old Hollywood and New Media like no one else. Access our content anywhere: mobile, tablet, online, text, email, social media, premium print and at events/panels.

TheWrap was nominated as the Best Entertainment website in 2012 and named the best online news site in both 2012 and 2009 at the National Entertainment Journalism Awards by the Los Angeles Press Club. It has won many other awards for investigative reporting, columns, criti-cism and feature writing. TheWrap was named one of the “100 Most Important Online Publishers” in 2010 by OMMA, the magazine of online media, marketing and advertising.

Subscribe today to see this week's issue of TheWrap Magazine to see the best of the week from TheWrap.com, plus original voices and data spanning the full scope of the Entertainment Business.

CURRENT APP USERS: Once you install the latest version of TheWrap Magazine app, you will lose any existing issues that you have purchased in previous versions.

SUBSCRIPTION OFFERS:
Subscriptions and single issues of TheWrap Magazine are available for free.

Subscriptions may be managed by the user by going to the user's Account Settings. Issues are delivered weekly.

SUBSCRIBERS' AUTOMATIC-RENEWAL FEATURE: Your subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current Issue period. Your iTunes account will automatically be charged at the same price for renewal within the 2 hours prior to the end of the current Issue (another year for annual subscribers, another month for monthly subscribers) unless you change yow subscription preferences In yow account settings. You can manage your subscriptions through yow Account Settings after purchase. No cancellation of the current subscription is allowed during active subscription period.

Ad Intelligence
  • Native
    30.95%
  • Standard
    68.28%
  • Direct
    0.77%
Ads Seen Recently
44,072
Longest Running Ad
The Wrap
Device
Desktop
Dimensions
other
The Wrap
Device
Mobile
Dimensions
320x50
The Wrap
Device
Mobile
Dimensions
320x50
The Wrap
Device
Mobile
Dimensions
320x50
The Wrap
Device
Desktop
Dimensions
728x90
The Wrap
Device
Mobile
Dimensions
320x50
The Wrap
Device
Mobile
Dimensions
other
The Wrap
Device
Desktop
Dimensions
other
The Wrap
Device
Desktop
Dimensions
other
The Wrap
Device
Desktop
Dimensions
other
The Wrap
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
publisherdesk.com
direct
100480
triplelift.com
direct
8563
6c33edb13117fd86
rhombusads.com
direct
fqpuig8u3
02ada6205ffe6181
google.com
reseller
pub-2928396742559401
f08c47fec0942fa0
rubiconproject.com
reseller
11864
0bfd66d529a55807
lkqd.net
direct
605
59c49fa9598a0117
appnexus.com
reseller
8173
f5ab79cb980f11d1
contextweb.com
reseller
562001
89ff185a4c4e857c
kargo.com
direct
5764
tritondigital.com
direct
60663
19b4454d0b87b58b
lkqd.net
reseller
593
59c49fa9598a0117
The Wrap advertising reaches 7.55M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Native, Social, Video Advertising on The Wrap will allow you to reach consumers in industries or verticals such as Entertainment, Government & Politics.

They are headquartered at Santa Monica, CA, United States, and have 8 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Wrap inventory partners include: publisherdesk.com, triplelift.com, rhombusads.com, google.com, rubiconproject.com, lkqd.net, appnexus.com, contextweb.com, kargo.com, tritondigital.com, indexexchange.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, pubnx.com, yahoo.com, ucfunnel.com, aralego.com, freewheel.tv, video.unrulymedia.com, rhythmone.com, onetag.com, themediagrid.com, improvedigital.com, conversantmedia.com, pubmatic.com, gumgum.com, emxdgt.com, advangelists.com, adtech.com, 33across.com, districtm.io, advertising.com, synacor.com, mantisadnetwork.com, aol.com, ad-generation.jp, aps.amazon.com, taboola.com, adform.com, openx, sharethrough.com, undertone.com, lijit.com, spotim.market, sovrn.com, media.net, admanmedia.com, smartadserver.com, beachfront.com, vidazoo.com, spotexchange.com, teads.tv, outbrain.com, axonix.com, adyoulike.com, pubnative.net, smaato.com, xad.com, loopme.com, trioninteractive.com, adagio.io, spotx, avantisvideo.com, coxmt.com, lkqd.com, criteo.com, bidtellect.com, chocolateplatform.com, vdopia.com, tribalfusion.com, exponential.com, adtag.vidssp.com, sonobi.com, infolinks.com, spot.im, springserve.com, aolcloud.net, consumable.com, yieldmo.com, bidfluence.com, glndigital.com, lockerdome.com, adswizz.com, targetspot.com, engagebdr.com, my6sense.com, revcontent.com, amxrtb.com, adtelligent.com.

The Wrap works with Advertising technology companies such as Outbrain, Google Adsense, DoubleClick.Net, PointRoll, Atlas, Adobe Auditude, Mediaplex, Audiotude, Facebook Exchange FBX, ContextWeb, AppNexus, Openads/OpenX, Conversant, Turn, Pubmatic, Rubicon Project, Yield Manager, Rocket Fuel, Korrelate, Burst Media, Index Exchange, BlueKai, Advertising.com, DemDex, Adap.TV, DoubleVerify, The Trade Desk, Neustar AdAdvisor, X Plus One, AudienceScience, Evidon, Adconion, Criteo, AOL-Time Warner Online Advertising, Zenovia, Chango, Amazon Ad System, Amazon Associates, LiveRail, Twitter Ads, Brandscreen, Content ad, Yahoo Small Business, Zedo, Digilant, Eq Ads, AdGear, Dstillery, AcuityAds, SiteScout, MyBuys, eXelate, Undertone, Aggregate Knowledge, Upfront Digital Media, Integral Ad Science, Connexity, Open AdStream, Taboola, Flashtalking, Jetpack Digital, Simpli.fi, VINDICO, Adify, SpotXchange, Accuen, Tapad, Drawbridge, Experian, MLN Advertising, RadiumOne, Tribal Fusion, NetSeer, eyeReturn, Adform, Exponential, IponWeb BidSwitch, Commission Junction, Perfect Market, Google Publisher Tag, Resonate Insights, PHP Ads, ADTECH, DoubleClick Bid Manager, BlueKai DMP, Media Innovation Group, MyBuys MyAds, BrightRoll, Teads, StickyAds TV, Videology, Sovrn, Ohana, Magnetic, AdRoll, Crosswise, Datonics, Jumptap, Engage BDR, Prebid, RhythmOne, AlephD, GumGum, TripleLift, 161Media, Adition, Adnologies, Jivox, BidTheatre, Link Share, AMob, Adhigh, Falk Realtime, Serve Sharp, RUN Ads, Criteo Publisher Marketplace, Forensiq, Eye View Digital, Yahoo Ad Sync, Bidtellect, Adobe Audience Manager Sync, Cliipa, Sekindo, GetIntent, Nexage, Aerserv, Facebook Custom Audiences, Netaffiliation, Media.net, Zanox, SpringServe Reseller, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, BrightRoll Reseller, FreeWheel Reseller, Cedato Reseller, Sovrn Reseller, Tremor Video Reseller, LKQD Direct, Sonobi Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, Sekindo Direct, Sekindo Reseller, AOL Reseller, Lijit Reseller, Sovrn Direct, SmartAdServer Reseller, Bidfluence Reseller, Lijit Direct, Converstand Media Reseller, Converstand Media Direct, Teads Direct, Synacor Reseller, 33 Across Reseller, Nativo Reseller, Amazon Reseller, Adform Reseller, Nativo Direct, 33 Across Direct, Brightcom Direct, Criteo Reseller, C1X Direct, GumGum Reseller, Triple Lift Reseller, AdYouLike Reseller, IndexExchange Reseller, AppNexus Direct, Walmart, Header Tag by Index Exchange, Vidible, Exponential Direct, C1X Reseller, AOL Direct, Google Inteactive Media Ads, DistrictM Reseller, Taboola Reseller, Fyber Reseller, Beachfront Reseller, PulsePoint Reseller, Videology Group Reseller, SpotXChange Direct, SpotX, ShareThrough Direct, DynAdmic, Research Now, Beeswax, JW Player Tracking, Google Remarketing, Yieldmo, Google AdSense Integrator, AppNexus Segment Pixel, Sociomantic, Insticator Direct, Primis Direct, AnyClip Reseller, Vidazoo Reseller, Primis Reseller, Oath Reseller, Vertoz Direct, MGID Direct, Undertone Direct, Media.net Direct, adtelligent Reseller, Optimatic Reseller, Connectad Direct, TIM Media Direct, MemeVideo Direct, Vidazoo Direct, DistroScale Direct, Polymorph Direct, GumGum Direct, PubMatic Direct, RealVu, SmartAdServer Direct, Adelphic, IAB Tech Lab, Comet Cox Media Reseller, NBC Universal, Admantx, Sharethrough, Revcontent Direct, my6sense Reseller, Blis, MaxPoint Interactive, Google Floodlight Counter, DistrictM, JustPremium, Improve Digital, BidSwitch, OnAudience, IndexExchange Direct, Lockerdome Direct, AdYouLike Direct, ORC International Direct, Yieldmo Direct, Triple Lift Direct, FreeWheel Direct, Consumable Direct, Kargo Direct, RhythmOne Direct, Telaria Reseller, Amazon Direct, Yahoo Reseller, Exponential Reseller, Chocolate Direct, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Beachfront Direct, AvantisVideo Direct, OpenX Direct, AdMan Reseller, Infolinks Direct, Synacor Direct, Connatix Direct, Taboola Direct, Technorati Media, The Publisher Desk, Freebit Admind, So-net Media, Cinarra, Loopme, bRealtime, Taboola Sponsored Links, Appier, Admedo, MicroAd, ClickCertain, TargetSpot Direct, Triton Digital Direct, Amazon Transparent Ad Marketplace, RevContent, ZypMedia, Snap Pixel, StackAdapt, ucfunnel Reseller, OneTag Reseller, Teads Reseller, The MediaGrid Reseller, LoopMe Reseller, Smaato Reseller, Yahoo Direct, Sonobi Direct, comScore Activation, FLoC, vidoomy Reseller, Aniview Reseller, E-Planning Reseller, Facebook Reseller, Yieldmo Reseller, fluct Reseller, Chocolate Reseller, Media.net Reseller, ShareThrough Reseller, OneTag Direct, Undertone Reseller, Mobfox Reseller, fluct Direct, AdMan Direct, ContextWeb Direct, E-Planning Direct, Improve Digital Direct, Rich Audience Direct, Smaato Direct, Smartclip Direct, SpringServe Direct, The MediaGrid Direct, Tremor Video Direct, Viralize Direct, Admixer Reseller, Genesis Media Reseller, Revcontent Reseller, Smartclip Reseller, SmartyAds Reseller.