About

November 26, 1920
Stacy Brewer publishes the first issue of The Pilot in Vass. It was said to be "devoted to the upbuilding of Vass and its surrounding country." The newspaper was housed in a building constructed by Mr. A. Cameron. It stands in Vass today.

September 7, 1928
Stacy Brewer sells the paper. "The Pilot takes great pleasure in announcing that Nelson C. Hyde of Southern Pines, formerly editor of the Syracuse (N.Y.) Herald and for several years Washington correspondent of a group of newspapers in New York State has become affiliated with this paper." Hyde's name appears as publisher for the first time Sept. 14, 1928.

October 26, 1928
The Pilot opens a branch office in the Patch Building in Southern Pines for its editorial and advertising staff. Similar offices were to be opened in Pinehurst and Aberdeen.

May 3, 1929
The Pilot publishes in Aberdeen for the first time. The paper moves there at the urging of Murdoch Johnson.

May 7, 1929
The Pilot masthead changes for the first time. The new one features a pilot and wheel which has the compass points and a map of Moore County.

1931
The average weekly net paid circulation of the paper is 1,450 copies. The price is still $2.00 per year, 5 cents a copy.

May 12, 1932
The Pilot produces an "extra" when the body of the Lindbergh baby is discovered.

July 21, 1933
The Pilot buys the plant and equipment of the Sandhill Citizen and maintains offices in both Southern Pines and Aberdeen.


Late 1933
The Pilot moves to East Broad Street.

April 1941
The Pilot moves its offices from East Broad Street to W. Pennsylvania Avenue, its fifth home since its 1920 beginning in Vass.

May 23, 1941
Nelson Hyde sells his interest in The Pilot to his friend, James Boyd, a long time resident of Southern Pines.

July 18, 1941
Nelson Hyde resigns as editor and Carl Thompson is named as the new editor.

August 15, 1941
Front page nameplate is altered, still featuring a pilot and wheel, but with a different map in the center.

December 19, 1941
The Pilot dons a new nameplate, the one with which most of us are familiar. It isdrawn by Ruth Doris Swett, a local artist, and the daughter of Dr. and Mrs. William P. Swett. The Southern Pines native executes the original drawing of the pine needles, compass and map of Moore County.

May 1944
Pilot owner and publisher James Boyd dies in Princeton, New Jersey, while at a speaking engagement. His wife, Katharine Lamont Boyd, takes over as publisher and editor.

1950
Subscriptions are $3.00, single copy sales 10 cents each.

1960
Subscriptions are $4.00, single copy sales still 10 cents each.

October 1968
Katharine Boyd sells The Pilot to Sam and Marjorie Ragan.

1970
An addition is made to the back of the building of West Pennsylvania Avenue to accommodate the offset press.

October 28, 1970
The first press run is made on the Newsking offset press.

1979
Another addition is needed to house the growing staff.

September 25, 1985
The Pilot, celebrating its 65th year of publication, converts to a six column format.

January 6, 1986
The Pilot becomes a semi-weekly paper, publishing on Monday and Thursday. At this time, the single copy price is 25 cents and the subscription price $14.00 per year.

July 1, 1996
An ownership group made up of Frank Daniels Jr., Frank Daniels III, David Woronoff, Jack Andrews and Lee Dirks -- all previously associated with the News & Observer of Raleigh -- acquire The Pilot.

March 13, 1998
Renovations begin at The Pilot's Pennsylvania Avenue location.

June 1, 1998
The new Goss Community press goes on line. The Pilot publishes four color photos for the first time.

July 23, 1998
The Pilot launches www.thepilot.com

1999
The Pilot begins The Moore County Telephone Directory, publishing white- and yellow-page listings for Moore County.

January 28, 1999
The Pilot moves back into its newly renovated offices on Pennsylvania Avenue. Cost of the expansion and renovation: $2.3 million, including $1.1 million in construction; $1 million for the new press; $180,000 for an inserting machine and $20,000 for a new forklift, which was needed to stack the rolls of paper on end.

June 14 - 21, 1999
The Pilot produces daily editions for the U.S. Open

September 1999
The Pilot implements a comprehensive typographical redesign of the newspaper.

October 1999
The Pilot begins publishing three days per week -- Monday, Wednesday and Friday.

May 2000
The Pilot launches a re-designed web site.

2001
The Pilot launches the Lee County Telephone Directory, publishing white- and yellow-page listings for Lee County.

June 2001
The Pilot produces daily editions for the U.S. Women's Open

March 9, 2003
The Pilot changes publication days to Sunday, Wednesday and Friday.

2002
The Pilot wins "Best in the Nation" Non-Daily Newspaper Competition award from The Inland Press Association.

April 2005
The Pilot acquires Whistle Stop Press.

2005
New York Times best-selling author Jim Dodson joins The Pilot as a Sunday essayist.

June 13 - 20, 2006
The Pilot produces daily editions for the U.S. Open.

July 2, 2006
Frank Daniels Jr., Frank Daniels III, David Woronoff, Jack Andrews and Lee Dirks mark 10 years of ownership of The Pilot.

July 2, 2006
The Pilot lauches a re-designed web site that includes features such as podcasts, a local online real estate guide, a new online classified placement system and online subscriber tools for vacation starts/stops and new subscriptions.


June 2007
The Pilot produces daily editions for the U.S. Women's Open

2007
The Pilot acquires PineStraw Magazine, and installs founder Andie Rose as creative director and Dodson as editor. The magazine begins publishing in a traditional glossy style a year later.

October 2010
The Pilot acquires The Country Bookshop at 140 NW Broad St. from owner Bobbie Bicket, who had owned the store since 2006.


2010
The Pilot lauches a re-designed web site that includes blogging tools, multimedia tools and the ability for users to submit content.


July 2011
The Pilot sells its printing press to a paper in Guatemala after it contracts with The News & Observer of Raleigh to print the paper.


July 2011
The Pilot launches O.Henry Magazine, a bi-monthly publication for Greensboro. The magazine is styled after the successful PineStraw.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    the pilot newspaper
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Moore County is strategically located midway between New York and Florida and halfway between the Blue Ridge Mountains and the Atlantic Ocean. Approximately 5.9 million people live within a 100 mile radius of the county. Raleigh, the state capital, the Research Triangle Park and the Raleigh-Durham Airport are within a one hour drive of the county. Other metropolitan areas, including Greensboro, Winston-Salem, Fayetteville and Charlotte are within a one to two hour drive. In this age of "convenience", people rarely have time to leisurely browse through all the products on the market. Consumers are looking for a source to provide the information they need to finalize their buying decision. Advertising in The Pilot offers a cost effective, proven means of reaching target consumers at the right time . . . when they are ready to make a purchase. Design Services The Pilot offers ad design at no additional charge. Our award- winning ad designers can design specs or finished layouts for one advertisement or an entire campaign. Campaigns By advertising with The Pilot, you will have many options to get your business seen. From Web advertising on ThePilot. com, to being placed among the stellar editorial and design in PineStraw Magazine, to being seen in the nation’s best com- munity newspaper, you are sure to find economical ways to market your business. Market Info Whether you are starting a new business or looking to en- large one, if you need information about your customer base, we may be able to help.Whether it’s population, demographic trends, retail sales, or new business openings, if you can’t find the answer to your question, ask. We’ll try to help you. Electronic Ad Delivery Large files or camera-ready ads can be uploaded to our design staff through our FTP site. Contact your ad representative for the link to this site when you are ready to upload your files. Interactive With averages of 130,000 unique visitors and more than 1.1 million page views per month, our award winning website offers popular interactivity and provides maximum exposure and cost effectiveness to drive your business for- ward. Contact Information: Terry Hartsell: thartsell@thepilot.com or 693-2513 Ginny Trigg: ginny@thepilot.com or 693-2481 Deborah Fernsell: dfernsell@thepilot.com or 693-2516 Perry Loflin: perry@thepilot.com or 693-2514 Darlene Smith: dmsmith@thepilot.com or 693-2519 Johnsie Tipton: jtipton@thepilot.com or 693-2515 Kerry Hooper: kerry@thepilot.com or 693-2489 Frank Daniels IV: frank4.thepilot@gmail.com or 693-2471 Classifieds Claire Fields: claire.pilotads@gmail.com or 693-2510 Carmina Long: carminapilotads@gmail.com or 693-2511 Michele Bungarz: mbungarz@thepilot.com or 692-7271
Site Traffic
  • 239379 Global Rank
  • 48030
    United States
  • 287 K Estimated Visits
Traffic Sources
  • Search
    44.87%
  • Direct
    32.14%
  • Mail
    11.59%
  • Social
    10.88%
  • Referrals
    0.53%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 290,498
410
United States Rank 73,724
38,087
United States Page Views 85.7%
10.0%
Top Countries
Top Search Keywords
  • Southern Pines
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
adtech.com
reseller
10064
pubmatic.com
reseller
157119
5d62403b186f2ace
openx.com
reseller
540105394
6a698e2ec38604c6
indexexchange.com
direct
187482
indexexchange.com
direct
187071
rhythmone.com
reseller
527383184
a670c89d4a324e47
rubiconproject.com
reseller
17980
0bfd66d529a55807
contextweb.com
reseller
560606
rhythmone.com
reseller
1059622079
taboola.com
reseller
1129575
c228e6794e811952
lkqd.com
reseller
49
59c49fa9598a0117
The Pilot LLC advertising reaches 287k visitors across desktop and mobile web, in countries such as United States, Australia, Canada, Peru, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on The Pilot LLC will allow you to reach consumers in industries or verticals such as Automotive, eCommerce, Health & Beauty, Consumer Packaged Goods, Healthcare, Financial Services, Telecommunications, Food & Beverage, Education, Gaming, Energy and Utilities, Entertainment, Clothing & Fashion, Retail, Non-Profit, Technology, Sports, Government & Politics, Travel & Leisure.

They are headquartered at Southern Pines, NC, United States, and have 12 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Pilot LLC inventory partners include: adtech.com, pubmatic.com, openx.com, indexexchange.com, rhythmone.com, rubiconproject.com, contextweb.com, taboola.com, lkqd.com, lkqd.net, freewheel.tv, tremorhub.com, appnexus.com, districtm.io, 33across.com, google.com, advertising.com, smartadserver.com, brightcom.com, lijit.com, sovrn.com, emxdgt.com, sonobi.com, insticator.com, fyber.com, spotxchange.com, spotx.tv.

The Pilot LLC works with Advertising technology companies such as DoubleClick.Net, AppNexus, BlueKai, Atlas, Upfront Digital Media, PHP Ads, Openads/OpenX, Chango, The Trade Desk, Resonate Insights, Dstillery, Brightcom Direct, IndexExchange Direct, Insticator Direct, RubiconProject Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, ContextWeb Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Taboola Reseller, Tremor Video Reseller, Ads.txt, App-Ads.txt, Google Direct, TargetSpot Direct, Triton Digital Direct, Google Adsense, Google Adsense Asynchronous, Converstand Media Reseller.