The Lo-Down is a local news website and monthly print magazine dedicated to covering news, events and – most significantly – the people who live and work in one of the world’s greatest neighborhoods, the Lower East Side.
We are Ed Litvak and Traven Rice, a reformed television news producer and filmmaker (in that order). We are Lower East Side residents who launched The Lo-Down to help provide our community with a constant source of information about current events, culture, real estate, food and entertainment. We are featured in the Columbia Journalism Review’s News Frontier Database (http://www.cjr.org/news_startups_guide/2011/12/the-lo-down.php). You can also read a profile of us in the Village Voice article, “I Blog New York: Your Guide to Gotham’s Best” (http://www.villagevoice.com/2010-01-26/news/i-blog-new-york-your-guide-to-gotham-s-lesser-known-best/5/). The Lo-Down is a member of the Local Independent Online Publishers Association (LION).
Rather than serve a single segment of our diverse neighborhood, we are a resource for all cultures and groups on the LES to share information and ideas and to engage in a meaningful dialogue about issues that unite and divide us. We are not a blog that espouses a particular point of view or has an agenda. We work hard to reach out to people and organizations that are not often heard from – and to solicit multiple points of view and new perspectives. It is most important to us that everyone has an opportunity to tell their own story.
- Company Name:The Lo-Down
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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1 - 10 employees
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Desktop Display, Mobile Display, Email, Social
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CPM
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Web Publisher
- Headline:Publisher
- Key DifferentiatorThe Lo-Down gives advertisers direct access to the people who live and work on the Lower East Side. Every month, thousands of residents, representing a broad cross-section of our community, visit The Lo-Down in search of information relevant to their lives. Every day, more viewers turn to us for news, arts coverage and features about the LES they cannot find anywhere else – online or in print. The Lo-Down has quickly become required reading for decision makers in New York media, political and business circles. Our content is regularly featured online by New York Magazine, the New York Daily News, Curbed, Eater, the Village Voice and many others.
- 962551 Global Rank
- 176049 United States
- 51.6 K Estimated Visits
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Direct64.61%
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Search30.22%
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Social3.24%
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Mail1.47%
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Referrals0.46%
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Display0.00%
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Native0%
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Standard0%
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Direct0%
They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.
The Lo-Down works with Advertising technology companies such as Google Publisher Tag, DoubleClick.Net, Rubicon Project, Mediaplex, Google Adsense for Search, Commission Junction, Google Adsense, Evidon, Aggregate Knowledge, X Plus One, Atlas, DoubleVerify, Media Innovation Group, The Trade Desk, Yahoo Small Business, Flashtalking, Digilant, eXelate, RadiumOne, Proclivity, Twitter Ads, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, 161Media, Adify, AppNexus, Neustar AdAdvisor, Openads/OpenX, Turn, Pubmatic, AudienceScience, SiteScout, Yield Manager, Rocket Fuel, AdGear, SpotXchange, Index Exchange, Dstillery, Criteo, Accuen, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, BlueKai, Advertising.com, DemDex, Eq Ads, Zenovia, Adap.TV, IponWeb BidSwitch, Bizo, Drawbridge, RealVu, Experian, AcuityAds, Collective Media, Specific Media, VINDICO, Sovrn, Integral Ad Science, Adition, Datonics, MLN Advertising, MyBuys, Tribal Fusion, NetSeer, Adform, Exponential, Connexity, Upfront Digital Media, Zedo, Quigo, PointRoll, AdSonar, Adconion, Zodiak Active, Engage BDR, LiveRail, eyeReturn, ADTECH, Videology, Switch Ads, Burst Media, Improve Digital, Korrelate, Spongecell, Semasio, Jumptap, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, Crosswise, LowerMyBills, Walmart, Arrivalist, Right Media, AppNexus Segment Pixel, StickyAds TV, Teads, AdBlade Embed, Adblade, TripleLift, Nativo, Nano Interactive, Zanox, Research Now, Google AdSense Integrator, Google Adsense Asynchronous, Innovid.