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The Independent
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About

Independent opinions, perspectives and news on politics, business and economy in Singapore and Asia.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Inform & Interpret
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Government & Politics, Sports, Technology
  • Key Differentiator
    theindependent.sg, TISG for short, brings independent perspective on news and current affairs in Singapore. Started on the 9th of August 2013, the news website brings in-depth perspective and analysis on current affairs, economics and politics in Singapore. TISG boasts more than a million readers a month and it’s expanding its footprint into Asia and Australiasia.
Site Traffic
  • 45113 Global Rank
  • 238
    Singapore
  • 2.05 M Estimated Visits
Traffic Sources
  • Search
    47.08%
  • Social
    26.75%
  • Direct
    23.66%
  • Referrals
    2.35%
  • Display
    0.08%
  • Mail
    0.08%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 45,265
987
Links In Count 559
49
Singapore Rank 339
80
Singapore Page Views 87.8%
3.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 5 K Downloads
  • 10 SDKs
  • 2.71 Avg. Rating
  • 17 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.theindependent
  • App Support: https://theindependent.sg
  • Genre: news_and_magazines
  • Bundle ID: com.theindependent
  • App Size: 8.4 M
  • Release Date: February 8th, 2019
  • Update Date: October 10th, 2020

Description:

Singapore’s media scene is crying out for an independent organisation that can entrench itself in a space that is left vacant by both the philosophy mainstream media and the online world. These two groups occupy two extremes in the media space — the MSM that is seen to be too pro-government, the online world that, generally speaking, shoots from the hip with the government as the main target.

There is a vacuum in the middle which nobody has made a serious effort to occupy. It is this middle space that Independent Media group should fill.The editorial direction for this space can be summed up in two words: INFORM AND INTERPRET.

In short, it means a stance that gives a level-headed and balanced view of events in Singapore. It will involve commentaries/stories that will present both sides of the argument but make a sharp and robust conclusion.

To illustrate, let’s say we are writing a column on Lee Hsien Loong’s leadership. It should take a look at his leadership style, his team’s capabilities, the father and party’s baggage, his charmed entry into politics and argue why a leader brought up under such conditions is not the right person to lead the new Singapore.

This way, we are making the robust point that Lee is not the right man for the job but that he is a victim of a Singapore system that has taken its people for granted.

The writing style, the headlines, the tone should all follow this guiding philosophy.

The biggest hurdle to executing this ideology is the journalist. Because Singapore’s media system has trained people to write stories in only one way and because the non-mainstream press has this obsession to whack for the sake of whacking, the responsible-but-robust approach to news will be very new and very difficult to implement.

And let us tell you, it is not easy to execute. You need lots of experience, good writing skills and a dispassionate way of looking at events to make this approach work.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    97.72%
  • Direct
    2.28%
Ads Seen Recently
10,158
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Independent
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
The Independent
Device
Mobile
Dimensions
300x250
Dates Active
Nov 26, 2020 to May 27, 2021
The Independent
Device
Mobile
Dimensions
300x250
Dates Active
Nov 26, 2020 to May 15, 2021
The Independent
Device
Mobile
Dimensions
other
Dates Active
Nov 17, 2020 to Jan 31, 2021
The Independent
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Mobile
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other
Dates Active
Apr 03, 2021 to May 20, 2021
The Independent
Device
Mobile
Dimensions
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Dates Active
Apr 03, 2021 to May 11, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
776577
spotx.tv
reseller
95719
7842df1d2fe2db34
spotxchange.com
reseller
95719
7842df1d2fe2db34
rubiconproject.com
reseller
16746
0bfd66d529a55807
tidaltv.com
reseller
6440
tidaltv.com
reseller
9141
tidaltv.com
reseller
9008
tidaltv.com
reseller
25596
advertising.com
reseller
8791
google.com
reseller
pub-1386280613967939
f08c47fec0942fa0
beachfront.com
reseller
108
e2541279e8e2ca4d
The Independent advertising reaches 2.05M visitors across desktop and mobile web, in countries such as Singapore, United States, Malaysia, Australia, Philippines. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Independent will allow you to reach consumers in industries or verticals such as Automotive, Technology, Education, Government & Politics, Entertainment, Sports.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Independent inventory partners include: freewheel.tv, spotx.tv, spotxchange.com, rubiconproject.com, tidaltv.com, advertising.com, google.com, beachfront.com, teads.tv, appnexus.com, aps.amazon.com, openx.com, indexexchange.com, pubmatic.com, onetag.com, coxmt.com, adform.com, improvedigital.com, smartadserver.com, aolcloud.net, adtech.com, 4aolcloud.net, districtm.io, triplelift.com, ads.adasiaholdings.com, ad-stir.com, sovrn.com, contextweb.com, rhythmone.com, aol.com, tremorhub.com, taboola.com, lkqd.net, admanmedia.com, axonix.com, themediagrid.com, richaudience.com, smartclip.net, adyoulike.com, pubnative.net, smaato.com, xad.com, loopme.com, emxdgt.com, video.unrulymedia.com, lkqd.com, vi.ai, ad.plus, 9mediaonline.com, bidsxchange.com, fyber.com, datawrkz.com, sharethrough.com, synacor.com, yahoo.com, lijit.com, gumgum.com, bidtellect.com, betweendigital.com, adtelligent.com, criteo.com, brandigic.com, 33across.com, rtb.bidsxchange.com, admixer.net, undertone.com, ssp.ynxs.io, springserve.com, nsightvideo.com, avantisvideo.com.

The Independent works with Advertising technology companies such as AppNexus, Turn, Chitika, Outbrain, DoubleClick.Net, Google Adsense, Aggregate Knowledge, Yahoo Small Business, Integral Ad Science, Google Adsense Asynchronous, Openads/OpenX, Evidon, AppNexus Segment Pixel, DoubleClick Bid Manager, Adconion, VINDICO, StickyAds TV, The Trade Desk, BlueKai DMP, BlueKai, DoubleVerify, SpotXchange, Advertising.com, Adap.TV, ADTECH, Google Publisher Tag, Atlas, Nexage, GetIntent, Media Innovation Group, Nuviad, Index Exchange, Ad Tech Japan AOL, Rubicon Project, Adform, Google Matched Content, Walmart, Ads.txt, Google Direct, Google Reseller, SpotXChange Reseller, AOL Reseller, RubiconProject Reseller, PubMatic Reseller, ContextWeb Reseller, AppNexus Reseller, OpenX Reseller, FreeWheel Reseller, Fyber Reseller, affilinet, LoopMe Direct, Forensiq, Prebid, ContextWeb, SmartAdServer Reseller, IndexExchange Reseller, Sovrn Reseller, LKQD Reseller, Beachfront Reseller, Comet Cox Media Reseller, RubiconProject Direct, Outbrain Direct, Outbrain Reseller, Tremor Video Reseller, Teads Reseller, Simpli.fi, Videology, Magnetic, Yahoo Ad Sync, Adblade, AdBlade Embed, DynAdmic, Adhigh, adloox, MyBuys MyAds, Rocket Fuel, AdYouLike Direct, Improve Digital Direct, Improve Digital Reseller, PubMatic Direct, Burst Media, Beeswax, Yieldmo, Beachfront Direct, Google AdSense Integrator, TripleLift, MBR Targeting, Improve Digital, adstir Direct, AdAsia Direct, Streamlyn Media Direct, Admixer Direct, AOL Direct, FreeWheel Direct, Taboola, MicroAd, Taboola Direct, RhythmOne Reseller, IndexExchange Direct, Header Tag by Index Exchange, Teads Direct, Pubmatic, Ad Asia, Triple Lift Direct, AccessTrade Vietnam, Criteo, Criteo OneTag, Google Floodlight Counter, Google Floodlight Sales, AliExpress, Optimise, Facebook Custom Audiences, Drawbridge, Tapad, Google Remarketing, Taboola Sponsored Links, Blis, Adform Reseller, DistrictM Direct, Connectad Direct, Admixer Reseller, WideOrbit Reseller, BrightRoll Reseller, DistrictM Reseller, ORC International Reseller, GumGum Reseller, Lijit Reseller, RTB House Reseller, SmartyAds Reseller, SpringServe Reseller, Smart Adserver, Amazon Ad System, Google Inteactive Media Ads, BidSwitch, Amazon Associates, IponWeb BidSwitch, Cinarra, Freebit Admind, 33 Across Reseller, adtelligent Reseller, Between Digital Reseller, Bidtellect Reseller, Criteo Reseller, Yahoo Direct, AppNexus Direct, AvantisVideo Direct, ORC International Direct, Teads, Dailymotion Direct, adstir Reseller, ad.plus Reseller, AdMan Reseller, AdAsia Reseller, AdYouLike Reseller, Amazon Reseller, LoopMe Reseller, OneTag Reseller, Rich Audience Reseller, ShareThrough Reseller, Smaato Reseller, Smartclip Reseller, Synacor Reseller, The MediaGrid Reseller, Videology Group Reseller, Triple Lift Reseller, Undertone Reseller, FLoC, Sonobi Reseller, App-Ads.txt, Yahoo Reseller, Twitter Ads, ucfunnel Direct, ContextWeb Direct, Converstand Media Direct, E-Planning Direct, Gamma SSP Direct, Lijit Direct, Media.net Direct, OneTag Direct, RhythmOne Direct, Smaato Direct, SmartAdServer Direct, Smartclip Direct, Sovrn Direct, SpotXChange Direct, Truvid Direct, fluct Reseller, E-Planning Reseller, Gamma SSP Reseller, Mars Media Group Direct, Converstand Media Reseller, Criteo Direct, The MediaGrid Direct, vidoomy Direct, Aniview Reseller, Revcontent Reseller, SkimLinks, 33 Across Direct, Adform Direct, adtelligent Direct, Amazon Direct, AndBeyond.Media Direct, Between Digital Direct, OpenX Direct, Revcontent Direct, Rich Audience Direct, ShareThrough Direct, Sonobi Direct, Xapads Direct, Media.net Reseller, Mobfox Reseller, my6sense Reseller, Yieldmo Reseller, Datawrkz, Chocolate Direct, GumGum Direct, RTB House Direct, Yieldmo Direct, ucfunnel Reseller, vidoomy Reseller, Brightcom Direct, Vidazoo Reseller, Adpushup, fluct Direct, AdMan Direct, Consumable Direct, Infolinks Direct, MGID Direct, Sekindo Direct, Primis Direct, Quantum Native Solutions Reseller, Telaria Reseller, Yieldlab Reseller.
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Last Updated 5/14/24
The Independent advertising reaches 2.05M visitors across desktop and mobile web, in countries such as Singapore, United States, Malaysia, Australia, Philippines. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Independent will allow you to reach consumers in industries or verticals such as Automotive, Technology, Education, Government & Politics, Entertainment, Sports.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Independent inventory partners include: freewheel.tv, spotx.tv, spotxchange.com, rubiconproject.com, tidaltv.com, advertising.com, google.com, beachfront.com, teads.tv, appnexus.com, aps.amazon.com, openx.com, indexexchange.com, pubmatic.com, onetag.com, coxmt.com, adform.com, improvedigital.com, smartadserver.com, aolcloud.net, adtech.com, 4aolcloud.net, districtm.io, triplelift.com, ads.adasiaholdings.com, ad-stir.com, sovrn.com, contextweb.com, rhythmone.com, aol.com, tremorhub.com, taboola.com, lkqd.net, admanmedia.com, axonix.com, themediagrid.com, richaudience.com, smartclip.net, adyoulike.com, pubnative.net, smaato.com, xad.com, loopme.com, emxdgt.com, video.unrulymedia.com, lkqd.com, vi.ai, ad.plus, 9mediaonline.com, bidsxchange.com, fyber.com, datawrkz.com, sharethrough.com, synacor.com, yahoo.com, lijit.com, gumgum.com, bidtellect.com, betweendigital.com, adtelligent.com, criteo.com, brandigic.com, 33across.com, rtb.bidsxchange.com, admixer.net, undertone.com, ssp.ynxs.io, springserve.com, nsightvideo.com, avantisvideo.com.

The Independent works with Advertising technology companies such as AppNexus, Turn, Chitika, Outbrain, DoubleClick.Net, Google Adsense, Aggregate Knowledge, Yahoo Small Business, Integral Ad Science, Google Adsense Asynchronous, Openads/OpenX, Evidon, AppNexus Segment Pixel, DoubleClick Bid Manager, Adconion, VINDICO, StickyAds TV, The Trade Desk, BlueKai DMP, BlueKai, DoubleVerify, SpotXchange, Advertising.com, Adap.TV, ADTECH, Google Publisher Tag, Atlas, Nexage, GetIntent, Media Innovation Group, Nuviad, Index Exchange, Ad Tech Japan AOL, Rubicon Project, Adform, Google Matched Content, Walmart, Ads.txt, Google Direct, Google Reseller, SpotXChange Reseller, AOL Reseller, RubiconProject Reseller, PubMatic Reseller, ContextWeb Reseller, AppNexus Reseller, OpenX Reseller, FreeWheel Reseller, Fyber Reseller, affilinet, LoopMe Direct, Forensiq, Prebid, ContextWeb, SmartAdServer Reseller, IndexExchange Reseller, Sovrn Reseller, LKQD Reseller, Beachfront Reseller, Comet Cox Media Reseller, RubiconProject Direct, Outbrain Direct, Outbrain Reseller, Tremor Video Reseller, Teads Reseller, Simpli.fi, Videology, Magnetic, Yahoo Ad Sync, Adblade, AdBlade Embed, DynAdmic, Adhigh, adloox, MyBuys MyAds, Rocket Fuel, AdYouLike Direct, Improve Digital Direct, Improve Digital Reseller, PubMatic Direct, Burst Media, Beeswax, Yieldmo, Beachfront Direct, Google AdSense Integrator, TripleLift, MBR Targeting, Improve Digital, adstir Direct, AdAsia Direct, Streamlyn Media Direct, Admixer Direct, AOL Direct, FreeWheel Direct, Taboola, MicroAd, Taboola Direct, RhythmOne Reseller, IndexExchange Direct, Header Tag by Index Exchange, Teads Direct, Pubmatic, Ad Asia, Triple Lift Direct, AccessTrade Vietnam, Criteo, Criteo OneTag, Google Floodlight Counter, Google Floodlight Sales, AliExpress, Optimise, Facebook Custom Audiences, Drawbridge, Tapad, Google Remarketing, Taboola Sponsored Links, Blis, Adform Reseller, DistrictM Direct, Connectad Direct, Admixer Reseller, WideOrbit Reseller, BrightRoll Reseller, DistrictM Reseller, ORC International Reseller, GumGum Reseller, Lijit Reseller, RTB House Reseller, SmartyAds Reseller, SpringServe Reseller, Smart Adserver, Amazon Ad System, Google Inteactive Media Ads, BidSwitch, Amazon Associates, IponWeb BidSwitch, Cinarra, Freebit Admind, 33 Across Reseller, adtelligent Reseller, Between Digital Reseller, Bidtellect Reseller, Criteo Reseller, Yahoo Direct, AppNexus Direct, AvantisVideo Direct, ORC International Direct, Teads, Dailymotion Direct, adstir Reseller, ad.plus Reseller, AdMan Reseller, AdAsia Reseller, AdYouLike Reseller, Amazon Reseller, LoopMe Reseller, OneTag Reseller, Rich Audience Reseller, ShareThrough Reseller, Smaato Reseller, Smartclip Reseller, Synacor Reseller, The MediaGrid Reseller, Videology Group Reseller, Triple Lift Reseller, Undertone Reseller, FLoC, Sonobi Reseller, App-Ads.txt, Yahoo Reseller, Twitter Ads, ucfunnel Direct, ContextWeb Direct, Converstand Media Direct, E-Planning Direct, Gamma SSP Direct, Lijit Direct, Media.net Direct, OneTag Direct, RhythmOne Direct, Smaato Direct, SmartAdServer Direct, Smartclip Direct, Sovrn Direct, SpotXChange Direct, Truvid Direct, fluct Reseller, E-Planning Reseller, Gamma SSP Reseller, Mars Media Group Direct, Converstand Media Reseller, Criteo Direct, The MediaGrid Direct, vidoomy Direct, Aniview Reseller, Revcontent Reseller, SkimLinks, 33 Across Direct, Adform Direct, adtelligent Direct, Amazon Direct, AndBeyond.Media Direct, Between Digital Direct, OpenX Direct, Revcontent Direct, Rich Audience Direct, ShareThrough Direct, Sonobi Direct, Xapads Direct, Media.net Reseller, Mobfox Reseller, my6sense Reseller, Yieldmo Reseller, Datawrkz, Chocolate Direct, GumGum Direct, RTB House Direct, Yieldmo Direct, ucfunnel Reseller, vidoomy Reseller, Brightcom Direct, Vidazoo Reseller, Adpushup, fluct Direct, AdMan Direct, Consumable Direct, Infolinks Direct, MGID Direct, Sekindo Direct, Primis Direct, Quantum Native Solutions Reseller, Telaria Reseller, Yieldlab Reseller.