Louisville Athletics

Managed Service

Sports

Louisville Sports Properties is the dedicated sponsorship sales entity representing the Cardinals. In complete collaboration with the university, this local team is committed to extending U of L's brand affinity to businesses and corporations of all sizes looking to align with the Cardinals' loyal and passionate fan base. As exclusive multimedia rights holder for Louisville Athletics, Louisville Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities through venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility via GoCards.com and radio game broadcasts and coaches' shows on the Louisville Sports Network. Led by long-time associate John Penny, Louisville Sports Properties is a property of Learfield Sports, U of L Athletics' partner since February 2014 when it acquired Nelligan Sports Marketing. Learfield is proud to team with Vice President/Director of Athletics Tom Jurich and the entire athletics administration in continuing to build upon Louisville's legacy and to extend the great work Nelligan Sports Marketing started in 2002. In its 40 years, Learfield has placed a great emphasis on developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college athletics and now manages multimedia rights for nearly 100 collegiate properties with prominence in all of the major athletic conferences. The company also partners with NACDA (National Association of Collegiate Directors of Athletics) and USA Today to present the Learfield Sports Directors' Cup, which annually recognizes the top overall collegiate programs in the country. "We're pleased to have this terrific opportunity to represent the Louisville Cardinals, to build upon the exceptional traditions already established here and to work closely with Tom and his entire team to elevate the U of L brand even further," said Learfield President and CEO Greg Brown. Learfield Sports' mission to "Build the Team, Grow the Company and Have Fun" is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor. Learfield remains unwavering in its commitment to ensure each and every relationship is served to the best of its ability, while building on the company's history and strengths, striving to lead the way in college sports.