Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Football, Volleyball, F-1, MMA and all sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    Founded in 1997, Grupo LANCE! launched its daily newspaper on newsstands on October 26 in Rio de Janeiro and São Paulo on November 1. Innovative from day one, LANCE! was the first Brazilian newspaper fully printed in color and with national sports coverage. It is the only publication specialized in sports with personalized editions in the three main cities in the country (Rio de Janeiro, São Paulo and Belo Horizonte) with different coverage and news, together with the LANCE editions! National Network, distributed by partners in seven additional states.
Site Traffic
  • 3882 Global Rank
  • 177
  • 14.4 M Estimated Visits
Traffic Sources
  • Search
    45.95%
  • Direct
    43.33%
  • Social
    8.40%
  • Referrals
    1.48%
  • Mail
    0.80%
  • Display
    0.04%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 10,638
894
Brazil Rank 194
10
Brazil Page Views 96.5%
0.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Electronics and Electrical
  • Semiconductors
  • Integrated Circuits
Ad Intelligence
  • Native
    51.54%
  • Standard
    48.01%
  • Direct
    0.45%
Ads Seen Recently
7,578
Longest Running Ad
LANCE!
Device
Desktop
Dimensions
other
LANCE!
Device
Desktop
Dimensions
300x600
LANCE!
Device
Desktop
Dimensions
160x600
LANCE!
Device
Desktop
Dimensions
728x90
LANCE!
Device
Desktop
Dimensions
160x600
LANCE!
Device
Desktop
Dimensions
300x600
LANCE!
Device
Desktop
Dimensions
other
LANCE!
Device
Mobile
Dimensions
other
LANCE!
Device
Desktop
Dimensions
other
LANCE!
Device
Desktop
Dimensions
other
LANCE!
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
reseller
18304
0bfd66d529a55807
pubmatic.com
reseller
157866
5d62403b186f2ace
openx.com
reseller
539624483
6a698e2ec38604c6
indexexchange.com
reseller
186318
google.com
reseller
pub-0796790890307838
f08c47fec0942fa0
ampliffy.com
direct
5026
a34493ff032mp431
smartadserver.com
direct
3740
smaato.com
reseller
1100044045
07bcf65f187117b4
rhythmone.com
reseller
2564526802
a670c89d4a324e47
appnexus.com
reseller
3703
f5ab79cb980f11d1
appnexus.com
direct
9342
f5ab79cb980f11d1
LANCE! advertising reaches 14.4M visitors across desktop and mobile web, in countries such as Brazil, United States, Portugal, Australia, Argentina. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on LANCE! will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at Rio De Janeiro, Rio de Janeiro, Brazil, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, LANCE! inventory partners include: rubiconproject.com, pubmatic.com, openx.com, indexexchange.com, google.com, ampliffy.com, smartadserver.com, smaato.com, rhythmone.com, appnexus.com, contact=trafego-r7@sp.r7.com, subdomain=tv.r7.com, subdomain=studio.r7.com, subdomain=segredosdomundo.r7.com, subdomain=recordtv.r7.com, subdomain=r7.com, subdomain=player.r7.com, subdomain=noticias.r7.com, subdomain=meuestilo.r7.com, subdomain=m.r7.com, subdomain=lifestyle.r7.com, subdomain=hora7.r7.com, subdomain=estudio.r7.com, subdomain=esportes.r7.com, subdomain=entretenimento.r7.com, subdomain=diversao.r7.com, subdomain=conhecimentocientifico.r7.com, subdomain=busca.r7.com, subdomain=atitude.r7.com, lijit.com, altitude-arena.com, imonomy.com, gammassp.com, fyber.com, freewheel.tv, ebemamae.comgoogle.com, dyntrk.com, dynadmic.com, aol.com, advertising.com, adtech.com, adform.com, districtm.io, aps.amazon.com, smartyads.com, connectad.io, aolcloud.net, criteo.com, emxdgt.com, 33across.com, contextweb.com, adtrue.com, gumgum.com, sovrn.com, loopme.com, ad-generation.jp, smartclip.net, ymonetize.com, truvidplayer.com, truvid.com, tremorhub.com, teads.tv, admanmedia.com, beachfront.com, spotxchange.com, spotx.tv, taboola.com, rtb.bidsxchange.com, brandigic.com, improvedigital.com, 9mediaonline.com, adcolony.com, admixer.net, webeyemob.com, adingo.jp, adiiix.com, aralego.com, ucfunnel.com, triplelift.com, optimatic.com, chocolateplatform.com, conversantmedia.com, bidder.lemmonet.com, groundtruth.com, coxmt.com, btrll.com, telaria.com, sharethrough.com, springserve.com, pixfuture.com, avantisvideo.com, nsightvideo.com, mobfox.com, aerserv.com, subdomain=areademulher.r7.com, richaudience.com, seedtag.com, yahoo.com, video.unrulymedia.com, themediagrid.com, app: aps.amazon.com, web: aps.amazon.com, undertone.com, aniview.com, lkqd.net, valo.ai, cosmoshq.com, e-planning.net, otm-r.com, betweendigital.com, onetag.com, adocean-global.com, adpone.com, lkqd.com, vidoomy.com, xad.com, mgid.com, inmobi.com, pubnative.net, fatchilli.media, adagio.io, adsensor.com, vdopia.com, rtbhouse.com, viralize.com, amxrtb.com, sonobi.com.

LANCE! works with Advertising technology companies such as BlueKai, Collective Media, eXelate, Criteo, AppNexus, Media Innovation Group, DoubleClick.Net, Open AdStream, BrightRoll, Digilant, RadiumOne, Chango, Facebook Exchange FBX, Predicta, Specific Media, The Trade Desk, iCrossing, Neustar AdAdvisor, Turn, X Plus One, AudienceScience, SiteScout, Yield Manager, Aggregate Knowledge, Rocket Fuel, Connexity, Resonate Insights, Dstillery, Google Adsense, Accuen, Videology, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, Atlas, DemDex, Eq Ads, Triggit, Adap.TV, BatangaMedia, TailTarget, Integral Ad Science, Facebook Custom Audiences, LiveRail, Eyeota, 161Media, DynAdmic, Brilig, SpotXchange, Improve Digital, Visible Measures, IponWeb BidSwitch, AppNexus Segment Pixel, AppNexus Ad Tag, Visual Revenue, Emediate, ADTECH, Tail Target, Google Publisher Tag, Rubicon Project, Google Ad Partner Services, ContextWeb, Yahoo Small Business, Evidon, MLN Advertising, Advertising.com, Zedo, Openads/OpenX, Yahoo Recommends, MyBuys MyAds, DoubleClick Bid Manager, Dedicated Media, Mediaplex, NetSeer, AdGear, BlueKai DMP, Teads, Zanox, Flashtalking, Index Exchange, Spongecell, OpenDSP, Qiniu, Twitter Ads, Pubmatic, RhythmOne, StickyAds TV, TripleLift, Sekindo, Nexage, AcuityAds, Drawbridge, Tribal Fusion, adloox, Adobe Audience Manager Sync, GetIntent, Outbrain, Criteo Publisher Marketplace, Perform Group, Magnetic, Yahoo Ad Sync, PulsePoint Reseller, Fyber Reseller, SmartAdServer Reseller, Amazon Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Teads Direct, Tremor Video Reseller, Google Reseller, RubiconProject Reseller, YuMe Reseller, AOL Reseller, Beachfront Reseller, Cedato Reseller, Google Direct, Prebid, Google Inteactive Media Ads, IndexExchange Reseller, Improve Digital Reseller, Media.net, Semasio, Smartclip, Geniee, adingo, Beeswax, Adition, Taboola, Teads Reseller, Adform Reseller, Comet Cox Media Reseller, Outbrain Reseller, RhythmOne Reseller, Sovrn Reseller, Lijit Reseller, ShareThrough Reseller, Adform Direct, AOL Direct, PubMatic Direct, Smaato Reseller, SpotXChange Direct, FreeWheel Direct, Amazon Ad System, Beachfront, Lijit Direct, GumGum Reseller, SmartAdServer Direct, AppNexus Direct, SpringServe Reseller, StreamRail Reseller, Tremor Video Direct, DistrictM Direct, Outbrain Direct, BannerFlow, Polar, Sovrn Direct, Vidible, SpotX, Burst Media, GumGum, AdStanding, SpringServe, JustPremium, Adform, Google AdSense Integrator, DoubleVerify, OpenX Direct, Criteo Reseller, Beachfront Direct, Adscience, Smart Adserver, Mediarithmics, Omnitag, RUN Ads, Amazon Associates, BidTheatre, Adhigh, Yieldlab, Vidoomy, Taboola Direct, ContextWeb Direct, WebSpectator, 33 Across Direct, ORC International Reseller, DAConsortium Reseller, DynAdmic Reseller, Seedtag Direct, Rich Audience Direct, AerServ Reseller, Mobfox Reseller, MemeVideo Direct, Smartclip Reseller, Yieldlab Reseller, Admixer Reseller, Ligatus Reseller, Quantum Native Solutions Reseller, Vidazoo Reseller, OneTag Reseller, Viralize Reseller, Dailymotion Reseller, Optimatic Reseller, adtelligent Reseller, vidoomy Direct, Smartclip Direct, pixfuture Direct, AdTrue Direct, Media.net Direct, Connectad Direct, SmartyAds Reseller, Lockerdome Direct, GroundTruth Reseller, DistrictM Reseller, Truvid Direct, Gamma SSP Direct, JW Player Tracking, Appier, GroundTruth Direct, AerServ Direct, Mobfox Direct, Smaato Direct, ad.plus Direct, IndexExchange Direct, Amazon Direct, Bidtellect, BidSwitch, Powerlinks, Telaria Reseller, PixFuture, AdTrue, AdTheorent, eyeReturn, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, bRealtime, Sharethrough, Native Ads, adtelligent, LifeStreet Media, Yieldmo, Vuble, Polymorph, Taboola Sponsored Links, Advangelists, Admixer, StackAdapt, Clickagy, Blis, Telaria Direct, RhythmOne Direct, Sonobi Direct, Improve Digital Direct, Converstand Media Direct, LKQD Direct, SpringServe Direct, LoopMe Direct, LoopMe Reseller, Synacor Direct, The MediaGrid Direct, Triple Lift Direct, Technorati Media, Genesis Media Direct, Research Now, RTB House Reseller, Criteo Direct, Chocolate Direct, So-net Media, Admedo, Google Adsense Asynchronous, BlockAdBlock, AvantisVideo Direct, OneTag Direct, Yahoo Direct, Videology Group Reseller, MGID Direct, Dailymotion Direct, AdMan Reseller, Tru Optik, OnAudience, Fatchilli Direct, ORC International Direct, Chocolate Reseller, Converstand Media Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, ucfunnel Direct, DynAdmic Direct, Imonomy Direct, ShareThrough Direct, BrightRoll Reseller, fluct Direct, E-Planning Direct, Undertone Direct, Viralize Direct, Rich Audience Reseller, Streamlyn Media Direct, GumGum Direct, FirstImpression, DAConsortium Direct, AdYouLike Reseller, Admixer Direct, Between Digital Direct, Aniview Reseller, Between Digital Reseller, Triple Lift Reseller, comScore Activation, IntentIQ, Uponit, FLoC, AdYouLike Direct, Connatix Direct, 33 Across Reseller, Nativo Reseller, Revcontent Direct, RTB House Direct, Taboola Reseller, AdMan Direct, adtelligent Direct, AndBeyond.Media Direct, Aniview Direct, RTK Direct, Xapads Direct, Bidtellect Reseller, Sonobi Reseller, Synacor Reseller, The MediaGrid Reseller, Yieldmo Reseller, Media.net Reseller, Yieldmo Direct, EMX, Roku, Adyoulike, Loopme, 4INFO, VINDICO, RevJet, fluct Reseller, Stroeer Direct, Smartstream Reseller, Sonobi, Nobeta, Yahoo Gemini, SmartyAds Direct, WideOrbit Direct, TargetSpot Reseller, Triton Digital Reseller, Undertone Reseller, Narrative, Clever Advertising.