About

IOLProperty is a young and dynamic online company based in Cape Town. Our website, IOLProperty.co.za, is Independent Media's property portal and was originally developed to compliment Independent's market-leading print publications which include the Star and Saturday Argus Property Guides. However since its launch in 2009 it has grown rapidly and is one of the biggest property portal in South Africa.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Property For Sale | Houses For Sale | Property Rentals | Auctions
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Retail
  • Key Differentiator
    We have the one asset that is most important to house hunters - the widest selection of properties from which to choose their dream home. As a result of this and despite having only being launched in 2010, our audience already numbers in the hundreds of thousands every month and is growing quickly. No matter how fantastic a website is, it will not attract visitors unless they get to hear about it. IOLProperty has the backing of Independent newspapers to help us get our message out. In our launch month alone we placed adverts across Independent's newspapers and websites to the value of R2,000,000. Even more important is the fact that marketing is 'bottomless' - we can keep advertising extensively across those media for as long as we need to. This is particularly important in the real estate industry due to customer "churn" i.e. the individuals making up the target audience are constantly changing.
Site Traffic
  • 491941 Global Rank
  • 3248
    South Africa
  • 141 K Estimated Visits
Traffic Sources
  • Search
    45.88%
  • Referrals
    25.95%
  • Direct
    25.91%
  • Mail
    2.27%
  • Display
    0.00%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 149,031
5,452
South Africa Rank 1,254
380
South Africa Page Views 99.2%
6.9%
Top Countries
Top Search Keywords
  • Kids and Teens
  • Français
  • Divertissements
Ad Intelligence
  • Standard
    97.34%
  • Direct
    2.66%
Ads Seen Recently
934
Longest Running Ad
IOLProperty
Device
Desktop
Dimensions
other
IOLProperty
Device
Mobile
Dimensions
300x250
IOLProperty
Device
Mobile
Dimensions
320x50
IOLProperty
Device
Mobile
Dimensions
728x90
IOLProperty
Device
Mobile
Dimensions
320x50
IOLProperty
Device
Mobile
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
reseller
pub-7604846383524396
f08c47fec0942fa0
google.com
reseller
pub-1676654324618609
f08c47fec0942fa0
teads.tv
direct
9444
15a9c44f6d26cbe1
google.com
direct
pub-8948827843523714
f08c47fec0942fa0
google.com
direct
pub-7629280519682395
f08c47fec0942fa0
google.com
direct
pub-7209587881622394
f08c47fec0942fa0
openx.com
direct
541027962
6a698e2ec38604c6
teads.tv
direct
19602
15a9c44f6d26cbe1
appnexus.com
reseller
1908
f5ab79cb980f11d1
pubmatic.com
reseller
157841
5d62403b186f2ace
pubmatic.com
reseller
156383
5d62403b186f2ace
IOLProperty advertising reaches 141k visitors across desktop and mobile web, in countries such as South Africa, United Kingdom, United States, Sweden. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on IOLProperty will allow you to reach consumers in industries or verticals such as eCommerce, Retail.

They are headquartered at London, United Kingdom, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, IOLProperty inventory partners include: google.com, teads.tv, openx.com, appnexus.com, pubmatic.com, districtm.io, rubiconproject.com, loopme.com, contextweb.com, smartadserver.com, adpone.com, indexexchange.com.

IOLProperty works with Advertising technology companies such as ADTECH, Google Remarketing, Google Adsense, DoubleClick.Net, Google Publisher Tag, DoubleClick Bid Manager, SkimLinks, BlueKai, BlueKai DMP, eXelate, AppNexus, Ads.txt, Google Direct, Teads Direct, Google Reseller, Google AdSense Integrator, Google Adsense Asynchronous, IndexExchange Direct, RubiconProject Reseller, SmartAdServer Reseller, ContextWeb Reseller, PubMatic Reseller, LoopMe Reseller, OpenX Reseller, AppNexus Reseller, DistrictM Reseller, OpenX Direct, Neustar AdAdvisor, Aggregate Knowledge, DoubleVerify, Vidoomy, Converstand Media Direct, vidoomy Direct, Yieldmo Direct, Adform Reseller, AOL Reseller, Beachfront Reseller, ORC International Reseller, FreeWheel Reseller, Improve Digital Reseller, IndexExchange Reseller, LKQD Reseller, RhythmOne Reseller, Sovrn Reseller, SpotXChange Reseller, Tremor Video Reseller, Yahoo Reseller, FLoC, Openads/OpenX, comScore Activation, StickyAds TV, Yieldmo, Burst Media, SiteScout, IponWeb BidSwitch, Advertising.com, Turn, Tapad, SpotX, SpotXchange, StackAdapt, VINDICO, Yahoo Ad Sync, Pubmatic, Loopme, Rubicon Project, Consent Management Platform API v 2.0.