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IBWA
Publisher: Bottled Water | IBWA | Bottled Water
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About

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters.

Founded in 1958, IBWA's member companies include U.S. and international bottlers, distributors, and suppliers. IBWA unifies the bottled water industry and represents uncompromising commitment to the safety and availability of bottled water worldwide. While IBWA represents companies of all sizes, the vast majority of our 640 members are small, locally owned companies, with 60% reporting $2 million in annual gross sales and 90% reporting less than $10 million in annual gross sales.

IBWA Mission Statement:

"To serve the members and the public, by championing bottled water as an important choice for healthy hydration and lifestyle, and promoting an environmentally responsible and sustainable industry."

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Bottled Water | IBWA | Bottled Water
  • Key Differentiator
    The strength of consumer self-generated demand is illustrated by the relatively modest amount spent on bottled water advertising. According to the Beverage Marketing Corporation (BMC) and Kantar Media Intelligence, advertising expenditures for the entire bottled water industry totaled only $61 million in 2012. That figure consistantly reflects one of the lowest spending levels in the beverage industry.
Site Traffic
  • 1072712 Global Rank
  • 362887
    United States
  • 72.6 K Estimated Visits
Traffic Sources
  • Search
    72.91%
  • Direct
    23.09%
  • Mail
    3.18%
  • Referrals
    0.82%
  • Display
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 517,680
5,529
Links In Count 273
237
Sweden Rank 349
1,155
Sweden Page Views 82.0%
10.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Beverages
IBWA advertising reaches 72.6k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on IBWA will allow you to reach consumers in industries or verticals such as .

They are headquartered at Alexandria, VA, United States, and have advertising & marketing contacts listed on Kochava.

IBWA works with Advertising technology companies such as Dstillery, AppNexus, Neustar AdAdvisor, Aggregate Knowledge, Bizo, AOL-Time Warner Online Advertising, Twitter Ads, Resonate Insights, Drawbridge, Pubmatic, DoubleClick.Net, Chango, The Trade Desk, eyeReturn, Turn, AudienceScience, SiteScout, Tapad, IponWeb BidSwitch, Adform, Simpli.fi, Advertising.com, Crosswise, Rocket Fuel, BlueKai DMP, BlueKai, RadiumOne, Weborama, DemDex, eXelate, Eyeota, LiveIntent, Connexity, RUN Ads, Rubicon Project, Datonics, IntentIQ, Videology, Media Innovation Group, Semasio, Retargetly.
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Last Updated 5/13/24
IBWA advertising reaches 72.6k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on IBWA will allow you to reach consumers in industries or verticals such as .

They are headquartered at Alexandria, VA, United States, and have advertising & marketing contacts listed on Kochava.

IBWA works with Advertising technology companies such as Dstillery, AppNexus, Neustar AdAdvisor, Aggregate Knowledge, Bizo, AOL-Time Warner Online Advertising, Twitter Ads, Resonate Insights, Drawbridge, Pubmatic, DoubleClick.Net, Chango, The Trade Desk, eyeReturn, Turn, AudienceScience, SiteScout, Tapad, IponWeb BidSwitch, Adform, Simpli.fi, Advertising.com, Crosswise, Rocket Fuel, BlueKai DMP, BlueKai, RadiumOne, Weborama, DemDex, eXelate, Eyeota, LiveIntent, Connexity, RUN Ads, Rubicon Project, Datonics, IntentIQ, Videology, Media Innovation Group, Semasio, Retargetly.