Publisher

The Daily Bulldog is an online newspaper, carrying community events, special features and the latest happenings from Franklin County. Every month, more than 50,000 unique visitors make the Bulldog their choice for up-to-date, local news. The site charges no subscription fees, and we are able to offer most of our services free of charge. The Bulldog is entirely supported through advertising revenue. WHY ADVERTISE WITH THE DAILY BULLDOG? The Bulldog has seen dramatic increases in site traffic in the past year, culminating with the introduction of our new design upgrade in 2011. More people are visiting the site more often, and from more places. Let's take a look at two time periods to show you what we mean. In 2013, over a 30-day period from Sept. 7 until Oct. 7, the Bulldog was visited 43,161 people. That's not bad. But in 2014, during the same Sept. 7 - Oct. 7 time period, the Bulldog was visited by 50,253 people. So where are these new viewers coming from? Well, many are from Franklin County, of course, but we've seen our biggest increases in Portland, Boston, New York and states like Florida and Texas. Retirees, the families of university students and tourists make up a lot of these out-of-state hits; they're interested in what's happening in Franklin County on a day-to-day basis. In short, you should advertise with the Daily Bulldog if you're interested in attracting the attention of Franklin County's residents, and Franklin County's visitors. HOW DOES IT WORK? We sell advertising primarily through "block ads." Effectively, it is a small billboard seen by everyone who visits the Bulldog. Each block ad space has three rotating advertisements. The ads rotate randomly, and a "new set" of ads are generated anytime a visitor clicks on any page of the Daily Bulldog. To give you an idea on how many times that happens in a month: the Bulldog's visitors checked out 658,433 different pages (stories, obituaries, classifieds or whatever) in the past month. Therefore, each block ad was displayed nearly 220,000 times in the past 30 days. Daily Bulldog advertisements are 120 pixels tall by 250 pixels wide, in full color, and are displayed in a .gif format for the best clarity. Clicking on an advertisement brings up the Web site to your business in a separate window for easy navigation. We are happy to create advertisements for you and your company, free of charge. Many of the advertisements you see on our site were created by the Bulldog's graphic design division. A block advertisement on the Daily Bulldog is $200 per month. Purchasing an advertisement also results in the business being entered into our Business Directory free of charge. This listing is easily accessible from the red navigation bar at the top of our home page, clicking on "Business Directory." It's a great resource by both residents and visitors to Franklin County, giving them up-to-the-minute information about where to find restaurants, motels, special events and everything they need to maintain or improve their homes. A listing includes the business name, space for a 125 pixel x 80 pixel logo (as illustrated by the rectangle on the left), contact information and brief description of the goods or services you provide. The directory listing can also link directly to your website and/or email to make customer navigation easy. The cost of adding your name, logo and information to our directory alone is $15/month. One of the two directories can be seen here.