About

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, Costa Rica, and Germany.

Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist, Motosport, and Bergfreunde.de) as well as two flash sales sites (Steep & Cheap and Whiskey Militia).

At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.

We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe, to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy.

Check out our job listings: http://www.backcountrycorp.com/#work

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Outdoor Gear & Clothing for Ski, Snowboard, Camp, & More
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Retail, Technology
  • Key Differentiator
    Backcountry.com offers customizable on-site advertising campaigns to meet your specific business needs. Our audience is the most core, endemic, targeted group of customers in the Outdoor, Action Sports, Road Bike and Mountain Bike industries. Split evenly between male and female customers (52/48) with an average age between 18 and 34, with 35 to 49 being the next largest segment. Average household income is between $60k and $100k, with $100k+ being the next largest segment.Go to any mountain town in the country, and you’ll see goat stickers on the back of our customers’ cars. They’re a proud part of the Backcountry herd. The herd is dedicated, and they’re serious about crushing in the outdoors.Snow, dirt, sweat, blood, it’s all about the perspective-shifting views that remind us we’re alive. This is what our customers are passionate about, and it’s our mission to connect them to their passions. We put the best outdoor gear available into their hands, and more importantly, we offer the expertise required to earn their trust.In short, we get it.The Backcountry brand includes three premium retail sites: backcountry.com, dogfunk.com, and Competitive Cyclist. We also run three flash sites: steepandcheap.com, whiskeymilitia.com, and chainlove.com. Together they make up the largest online retailer of premium outdoor gear and apparel in the world. Whether you need standard or premium display advertising, geo-targeting, e-mail, or a contest to help boost your business, we’ll connect your company directly to our audience.Meet the herd.Contact ads@backcountry.com with advertising inquiries.
  • Owned / Operated Properties
    dogfunk.com, hucknroll.com, realcyclist.com, departmentofgoods.com, steepandcheap.com, whiskeymilitia.com, chainlove.com, bonktown.com
Site Traffic
  • 29552402 Global Rank
  • 1625541
  • 64 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 3,413
136
United States Rank 951
184
United States Page Views 86.2%
1.6%
Top Countries
Top Search Keywords
  • Varied Merchandise
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 4.23 Avg. Rating
  • 82 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.backcountry.whiskeymilitia
  • App Support: http://www.backcountry.com
  • Genre: shopping
  • Bundle ID: com.backcountry.whiskeymilitia
  • App Size: 6.96 M
  • Version: 3
  • Release Date: March 29th, 2013
  • Update Date: April 28th, 2015

Description:

Whiskey Militia serves up the best deals on the best brands in surf, skate, and snow—one stupidly-marked-down deal at a time. Deals flip every few minutes, so be on your game or miss out on your fix. Now includes the Private Stash–members-only deals at bootleg prices, so browse to your hearts’ content.

Download the Whiskey Militia Android app and you get your fix anywhere, anytime, 'til you're shaky, sweaty, and compromising your morals for more.

Features include:
• Private Stash access
• Combined shipping on multiple orders
• Flick-navigable product and detail shots
• One-touch product tech specs and size chart
• Speedy checkout

Happy shopping.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
624
Longest Running Ad
Backcountry
Device
Desktop
Dimensions
other
Backcountry
Device
Desktop
Dimensions
other
Backcountry
Device
Desktop
Dimensions
728x90
Backcountry
Device
Desktop
Dimensions
other
Backcountry
Device
Desktop
Dimensions
160x600
Backcountry
Device
Desktop
Dimensions
300x250
Backcountry advertising reaches 7.01M visitors across desktop and mobile web, in countries such as United States, Canada, Taiwan. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Backcountry will allow you to reach consumers in industries or verticals such as Retail, Technology, eCommerce.

They are headquartered at Park City, UT, United States, and have 63 advertising & marketing contacts listed on Kochava.

Backcountry works with Advertising technology companies such as Google Remarketing, Facebook Exchange FBX, CPMStar, Nanigans, Real Media Group, Neustar AdAdvisor, Improve Digital, Cubics, Adblade, Underdog Media, Zedo, Pulse 360, Open AdStream, Specific Media, AppNexus, Yield Manager, Rubicon Project, AdMeld, Index Exchange, Pubmatic, Openads/OpenX, Burst Media, ContextWeb, Adify, Adconion, Yahoo Publisher Network, DoubleClick.Net, Triggit, AdRoll, Google Ad Partner Services, Google Adsense, Rich Relevance, Criteo, BlueKai, Yahoo Small Business, VINDICO, BounceX, ADTECH, IponWeb BidSwitch, AppNexus Segment Pixel, RichRelevance Apps, TripleLift, Tapad, Criteo OneTag, DoubleClick Bid Manager, Teads, Crosswise, Taboola, Omnitag, Drawbridge, The Trade Desk, SkimLinks, Impact, Link Share, eXelate, Twitter Ads, Adobe Audience Manager Sync, Adbrain, Turn, VigLink, Advertising.com, DemDex, Adap.TV, X Plus One, BlueKai DMP, Atlas, Facebook Custom Audiences, Rocket Fuel, SpotXchange, Media.net, Media Innovation Group, AvantLink, RTB House, Podsights, Microsoft Advertising, Adobe Audience Manager, Commission Junction, comScore Activation.