About

Baby.ru was founded in 2009. One of the three leaders among projects of child-parenting topics, one of the largest Runet portals for future and current mothers. On the desktop and in the mobile version, 13 million unique users * read it monthly. Every six months, the audience of the site is updated by 30%.

A distinctive feature is that the social service meets the expectations of users: 73.38% ** of search queries on the Web on parent-child topics lead their authors on Baby.ru.

The site was originally created as a forum for mothers. Over time, meeting the needs of the audience, it has been actively developing and now it is a full-fledged multi-platform product.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Women's forum: tips for pregnant women and mothers
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Health & Beauty, Healthcare
  • Key Differentiator
    We love our users - young mothers - and we know everything about them. Our experience and expertise will solve any marketing problems of your brand. We are happy to help you realize beautiful and unusual advertising projects on baby.ru. The social service baby.ru is a leader in the niche of children's subjects. Over 10 years of work, more than 1000 advertisers have become our customers, we have successfully implemented a large number of special projects and have involved millions of pregnant and young mothers in communicating with brands.
Site Traffic
  • 16973 Global Rank
  • 689
    Russia
  • 8.48 M Estimated Visits
Traffic Sources
  • Direct
    64.04%
  • Search
    33.14%
  • Referrals
    1.95%
  • Mail
    0.62%
  • Social
    0.23%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 6,167
133
Russia Rank 256
108
Russia Page Views 70.3%
3.3%
Top Countries
Top Search Keywords
  • Hospitality
  • Central Reservation Systems
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Baby.ru
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
my6sense.com
direct
10379
contextweb.com
reseller
560606
89ff185a4c4e857c
rhythmone.com
reseller
1059622079
a670c89d4a324e47
sonobi.com
direct
0b24fdfc82
d1a215d9eb5aee9e
ucfunnel.com
reseller
par-488a3e6bd8d997d0ed8b3bd34d8ba4b
aralego.com
reseller
par-488a3e6bd8d997d0ed8b3bd34d8ba4b
rubiconproject.com
reseller
13344
0bfd66d529a55807
rhythmone.com
reseller
2497923403
a670c89d4a324e47
google.com
reseller
pub-9148265802523938
f08c47fec0942fa0
google.com
reseller
pub-7620071422727774
f08c47fec0942fa0
google.com
reseller
pub-5278973888786334
f08c47fec0942fa0
Baby.ru advertising reaches 8.48M visitors across desktop and mobile web, in countries such as Russia, Ukraine, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Baby.ru will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Healthcare.

They are headquartered at Moscow, st. Rozhdestvenka, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Baby.ru inventory partners include: my6sense.com, contextweb.com, rhythmone.com, sonobi.com, ucfunnel.com, aralego.com, rubiconproject.com, google.com, districtm.io, appnexus.com, pubmatic.com, openx.com, gumgum.com, emxdgt.com, advangelists.com, adtech.com, 33across.com, synacor.com, mgid.com, aps.amazon.com, conversantmedia.com, indexexchange.com, spotx.tv, spotxchange.com, sharethrough.com, lkqd.net, lkqd.com, outbrain.com, criteo.com, bidtellect.com, advertising.com, vidoomy.com, otm-r.com, betweendigital.com, buzzoola.com, freewheel.tv, smartyads.com, adform.com, connectad.io, admixer.net, rtbhouse.com, btrll.com, tremorhub.com, springserve.com, lijit.com, sovrn.com, genieesspv.jp, smartadserver.com, teads.tv, atemda.com, onetag.com, adriver.ru, improvedigital.com, loopme.com, aolcloud.net, aol.com, mox.tv, groundtruth.com, coxmt.com, pixfuture.com, vdopia.com, chocolateplatform.com, smartclip.net, fyber.com, beachfront.com, adtrue.com, mediawayss.com, videonow.ru, sspicy.ru, instreamvideo.ru, mediatoday.ru, admanmedia.com, mobfox.com, richaudience.com, sunmedia.tv, adpone.com, getintent.com, adhigh.net, totalmediasolutions.com, adocean-global.com, ad.plus, cedato.com.

Baby.ru works with Advertising technology companies such as DoubleClick.Net, Yadro BannerHost, ADFOX.