AdBack helps publishers and advertisers all around the world in the creation of their new business model by analyzing and monetizing the adblock audience.

A third of web users have an ad blocker. Publishers’ advertising revenues are decreasing and advertisers and ecommerce website are deprived of a whole part of their data on this audience.

AdBack offers creative communication and advertising tools to overcome the actual blocking while creating value on the web with 4 solutions:
- AdBack Data​: identify adblock users profiles in order to deeply understand the relation between users and advertising and adapt the following tools to the specific audiences
- AdBack Ads: display non-intrusive ads to adblock users with our advertising partners
- AdBack Direct: unblock your direct, autopromo or trade marketing campaigns, with our connectors with adservers (Smart, DFP…) and unblock your conversion pixels to recover a complete and clear overview of your conversion tunnels’ performance
- AdBack Experience: display a message to adblock users to propose them alternatives to access your content

Transparency, respect of users and data, innovation are important values for the AdBack team to imagine balanced and sustainable solutions in order to contribute to the web of tomorrow.

A bit of history:
AdBack was created by the agency Dékalée itself created by Antoine Ferrier-Battner and the founders of the VDM application (or Fuck My life in its English version) who have observed a strong emerging trend since 2014: the use of ad blockers. AdBack was born with the objective to give all the necessary tools to online advertising actors to understand and measure this phenomenon and help websites in their advertising recovery strategy.