Which recommendation would you trust the most: one from your mother, neighbour or a slick and smooth adman? Word-of-mouth is the word of the day, but customers cannot be fooled into singing the praises of any company. Here at Seed, we know that customers decide who they listen to. Playing it fair will give you real results in loyalty marketing. How can customers be motivated to recommend a product or service? In addition to playing fair and respecting your customers, you need strong and true experience of what works. Seed has carried out more than 500 viral marketing campaigns for 150 organisations in 30 countries. We have learned from practice how to turn potential customers into happy and loyal customers who will recommend you to others. Cute and witty marketing gimmicks are not enough Ð the results must be measurable. At its highest, return on investment in our campaigns has been well over 1,000 per cent. No, that is not a typo: more than one thousand per cent. If you let us help your company with loyalty marketing, we promise you will be proud of the results.