About

DIFM: THE INTEGRATIVE RDNS
Dietitians in Integrative and Functional Medicine (DIFM) is a specialty practice group of nutrition practitioners whose core philosophy centers around a holistic, personalized approach to health and healing. Our members integrate a variety of nutrition therapies including whole foods, tailored supplements and mind body modalities in clinical practice.

WHAT IS INTEGRATIVE MEDICINE?
Integrative Medicine is the practice of medicine that reaffirms the importance of the relationship between practitioner and patient, focuses on the whole person, is informed by evidence, and makes use of all appropriate therapeutic approaches, healthcare professionals, and disciplines to achieve optimal health and healing.

WHAT IS FUNCTIONAL MEDICINE?
Functional Medicine addresses the underlying causes of disease using a systems-oriented approach and engaging both patient and practitioner in a therapeutic partnership. Functional medicine involves understanding the origins, prevention, and treatment of complex, chronic disease. Hallmarks of a functional medicine approach include:

Patient-centered care. The focus of functional medicine is on patient-centered care promoting health as a positive vitality; beyond just the absence of disease. By listening to the patient and learning his or her story, the practitioner brings the patient into the discovery process and tailors treatments that address the individual’s unique needs.
An integrative, science-based healthcare approach. Functional medicine practitioners look “upstream” to consider the complex web of interactions in the patient’s history, physiology, and lifestyle that can lead to illness. The unique genetic makeup of each patient is considered, along with both internal (mind, body, and spirit) and external (physical and social environment) factors that affect total functioning.
Integrating best medical practices. Functional medicine integrates traditional Western medical practices with what is sometimes considered “alternative” or “integrative” medicine, creating a focus on prevention through nutrition, diet, and exercise; use of the latest laboratory testing and other diagnostic techniques; and prescribed combinations of drugs and/or botanical medicines, supplements, therapeutic diets, detoxification programs, or stress-management techniques.
WHAT IS PRACTICE-BASED EVIDENCE?
Practice-based evidence promotes the value of the knowledge and evidence gained from the practitioner’s clinical experiences and observations.

The Dietitians in Integrative and Functional Medicine (DIFM) practice group of the Academy of Nutrition and Dietetics (the Academy) has developed Standards of Practice (SOP) and Standards of Professional Performance (SOPP) in Integrative and Functional Medicine. The SOP addresses the Nutrition Care Process (NCP) and activities related to person-centered care. The SOPP are authoritative statements that describe a competent level of behavior in the professional role.

The Integrative and Functional Medicine Nutrition Therapy (IFMNT) Radial was established as an integrated conceptual framework to assist in IFMNT practice. The circular architecture of the IFMNT Radial allows for the evaluation of complex interactions and interrelationships. The Radial depicts that food is a determining factor in health and disease and is a source of biological information that influences, and is influenced by, the five key areas.

The five key areas are: lifestyle, systems (signs and symptoms), core imbalances, metabolic pathways, and biomarkers. Surrounding the Radial are precipitating factors that can affect the individual. The SOP, along with the IFMNT Radial, is in the June 2011 issue of the Journal of the American Dietetic Association.

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  • Key Differentiator
    Dietitians in Integrative & Functional Medicine (DIFM) is a dietetic practice group comprised of over 4,700 Registered Dietitian Nutritionists (RDNs) and Nutrition and Dietetic Technicians, Registered (NDTRs) and part of the Academy of Nutrition and Dietetics whose membership is comprised of over 100,000 credentialed practitioners. DIFM dietitians…we differentiate ourselves from dietitians at large by practicing an integrative and functional medicine approach to healing. Many of our 4,700 members work in progressive clinical settings – whether in private practice, health and wellness centers, or physicians’ offices – often alongside MDs and NDs who rely on our expertise in the use of dietary supplements, functional foods, nutrigenomics, and mind-body medicine to complement patient care. We utilize functional lab testing in our practices, and our patients and clients look to us to recommend effective food and supplement products and trustworthy brands in a crowded and confusing marketplace. Sponsorship of DIFM provides you direct marketing opportunities to over 4, 700 trusted healthcare professionals uniquely positioned to recommend your product or service multiple times per day. DIFM members are respected leaders in the Integrative and Functional Medicine (IFM) field whose influence extends far beyond the colleagues and clients with whom we work every day. Our members are also accomplished book authors, popular voices in social media, and sought-after lecturers at national conferences and symposia. DIFM members are spearheading the practice of integrative and functional medicine within the field of nutrition and dietetics. This year, some of our major goals will come to fruition: again, the spotlight will shine on IFM with an educational track (Food as Medicine) devoted to this unique practice area at the Academy’s annual Food & Nutrition Conference & Expo™ (FNCE®), and in early 2017 the Academy Center for Lifelong Learning rolled out its Certificate of Training Program in Integrative and Functional Nutrition. DIFM members are privileged to be among the presenters and creators of these ground-breaking programs! With the escalating interest in integrative and functional medicine, it’s no surprise that DIFM’s reach is growing rapidly. After staying steady for nearly a decade, DIFM membership now grows exponentially each year! Clearly, we are on the pioneering edge of a movement to reshape the profession. We invite you to be part of this exciting moment as DIFM leads the charge in elevating IFM practices within the field of nutrition and dietetics! Sponsor Opportunities 2017-2018 DIFM will work with you to develop a customized sponsorship package that maximizes the reach, impact, and timeliness of your message. DIFM Newsletter Sponsorship: The DIFM newsletter is released quarterly in BOTH print and electronic form to ALL DIFM members and is a favorite DIFM member benefit! The newsletter covers timely topics in integrative and functional medicine and offers two CPE credits per year. Non-members are eligible to subscribe. Educational articles are written by members, invited guests, and sponsors, and the content must be approved by the Academy of Nutrition and Dietetics, on behalf of DIFM. Opportunities include quarter, half, and full-page ads in both print and electronic issues, as well as one and two-sided inserts in print issues. Inserts are provided by sponsors and may be educational and/or promotional (prior approval required by the Academy on behalf of DIFM). The printing and delivery of inserts to printer is the responsibility of sponsor. One-sided, full page insert for promotion or product info, provided by sponsor, in print and electronic issue/s $1500/$5000 Two-sided, full page insert: one side promotion/product info, other side fact sheet in print issue/s (content requires approval) $2700/ $9500 Full page PDF ad or sponsored article in newsletter, print and electronic $1500/$5000 Half page PDF ad in newsletter, print and electronic $1000/$3500 Quarter page PDF ad in newsletter, print and electronic $750/$1750 Eighth page PDF ad in newsletter, print and electronic $375/$1000 E-blast advertisement, logo, and hyperlink: $950 DIFM sends e-blasts to alert members to upcoming events and educational opportunities, announce Academy or DIFM business, and seek member input. E-blasts typically contain a short text blurb, graphic / company logo, and up to 3 hyperlinks. These are a fantastic advertising opportunity because of their flexibility. We can work with you to place ads in e-blasts timed to meet your marketing needs (e.g., such as at the launch of a new product line or before a company hosted event) or to match product promotions to relevant content. Website Advertising on the DIFM homepage: $1500-$2500 The DIFM website www.integrativerd.org is a gateway for DIFM members to access some of the most valuable member benefits. Members frequently visit the site to gain access to the Natural Medicines Database, a range of Integrative Health Journals, archived webinars and newsletters providing CPE credits, and discounts to events hosted by network partners. Advertisement on the DIFM homepage includes a logo and link to your site for 6 or 12 months. 6 months $1500/12 months $2500 Natural Medicines Database Grant: $5000 The Natural Medicines Database is an indispensable resource for clinicians practicing natural and integrative medicine and is consistently rated as one of the most highly valued member benefits that we offer. Sponsors of our yearly membership with the database will have their logo and a text link prominently displayed on this section of DIFM’s website for the term of their sponsorship. 12 months-exclusive sponsorship placement on this web page Sponsored Webinars: $3,000 Monthly DIFM webinars focus on cutting-edge topics in integrative and functional medicine and may provide Continuing Professional Education (CPE) credits to members and non-members alike. We invite sponsors to present their original content to our members through this forum. Webinars draw hundreds of attendees to the live event, and many more are reached through archived presentations. In addition, webinars and their sponsors are advertised multiple times through e-blasts leading up to the event. Limit of 2 webinars per sponsor each year. Content will be reviewed by DIFM, please allow 4-6 weeks for review and CPE approval. Sponsored Awards and Stipends: $500-$2000 Each year DIFM awards members for their exceptional practice, service, and leadership in the field of integrative and functional medicine. We also provide stipends for members to attend educational conferences. Sponsors are acknowledged when the award is announced at FNCE®, in related e-blasts with logo and hyperlink to sponsor website, and on the DIFM website. DIFM Visionary Award $2000 Lifetime Achievement Award $2000 DIFM Excellence in Service Award $1000 DIFM Excellence in Practice Award $1000 DIFM Outstanding Student Award $1000 RDN Educational Stipend $500 Student Educational Stipend $500 Sponsor DIFM events at the Academy’s Food & Nutrition Conference & Expo™ (FNCE®)! The Academy’s annual event will be held in Chicago, IL from October 21 to 24, 2017 at the McCormick West Building. We are in the planning stages of our events in Chicago, but it should be a great turnout since it is the 100-year anniversary celebration of the Academy of Nutrition of Dietetics. We plan on hosting a Member Reception and an Educational Symposium. Last year, in Boston, we were delighted with the attendance and feedback from our full day symposium, Dietary Supplements-An Integrative and Functional Approach. Event Sponsors will have the opportunity to showcase their company and products at a booth, network with the attendees and provide product samples, literature, and gifts for the event. In addition to the face-to-face contact with members at FNCE®, sponsors will also be advertised in all FNCE® related DIFM communications (e-blasts, newsletters) to our 4,700+ members as we lead up to the event. Sponsor will also be highlighted prominently on the DIFM website, www.IntegrativeRD.org. Please note: DIFM’s FNCE® Sponsors must also be FNCE® Exhibitors DIFM seeks sponsors whose products and services support our mission to optimize health and healing with integrative and functional nutrition. Our sponsor standards consider product quality and efficacy, manufacturing and business practices, and other criteria, as well as the value of the product/service to the integrative and functional medicine field. Additional Notes: Sponsorship agreements are signed by the Academy on behalf of DIFM and are subject to formal review by DIFM Executive Committee and final approval by the Academy of Nutrition and Dietetics. All educational and advertising content must be approved by the Academy of Nutrition and Dietetics on behalf of DIFM. The Academy does not allow Dietetic Practice Groups to accept exclusively in-kind donations, although product samples may accompany a monetary donation. All sponsors are acknowledged in the DIFM Annual Report to members. Please contact DIFM, Amy Jarck at info@integrativerd.org To download the current Sponsor Opportunities and Product Standards, click links below: Dietitians in Integrative and Functional Medicine Sponsorship Opportunities 2017 2018 DIFM Sponsorship Standards The Academy of Nutrition and Dietetics and DIFM do not necessarily endorse the content, products, or services of these companies. Thank you for your support!
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